The role involves managing Linktree's marketing website by optimizing user experience, defining strategy, running experiments, and enhancing conversion rates while collaborating with designers and marketing teams.
The Role
What You'll Own
What You'll Bring
Why this role, why now
Our Story
Where and How We Work
How we’ll help you thrive
Over 1.2 billion unique visitors hit Linktrees every month — but before they become users, they start on our marketing website. That's hundreds of thousands of visitors a day, and growing. This role owns what they experience when they get there.
We're looking for a Website Experience & Optimisation Lead to own Linktree's marketing website as a product: its strategy, its experience, and its performance. Every channel we're investing in — SEM, paid social, SEO — points to the same place. We're scaling the traffic. This role owns what happens when it arrives.
You'll define what gets built, direct how it's executed, and own whether it's working — from landing pages and campaign launches to always-on experiences. CRO and SEO performance are core to everything you do: you'll ensure the site converts the traffic we're paying for and ranks for the traffic we're earning. Your first priority is building a structured experimentation engine and improving conversion across our highest-traffic pages. Personalisation, localisation, and deeper site architecture follow from there.
You won't just optimise what exists. You'll define entirely new page types, experiences, and user journeys — then validate them through rigorous testing. If you have opinions about how a page should feel, not just whether it converts, you'll thrive here.
- Website experience ownership: Own the marketing website as a product. Define its roadmap, set clear goals for each page and journey, and continuously improve it across conversion, engagement, and experience quality. Diagnose where visitors drop off by device, geo, traffic source, and intent. Think in systems and user journeys, not individual pages.
- Experimentation program: Run a consistent experimentation cadence (typically 10–15 tests per quarter), prioritising high-impact opportunities on core user journeys. Proper sample sizing, guardrails, single-variable discipline. Weekly scale/kill/iterate decisions published to the team.
- Campaign & page direction: Define and ship landing pages for campaigns, GTMs, and vertical launches (2–3 new pages or 4–6 iterations per week). Own the experience end-to-end: information architecture, messaging hierarchy, social proof placement, and QA before anything goes live. Direct the Marketing Website Designer on visual execution and co-own the component library with them and the Website Engineer.
- Message-match for paid channels: Every ad lands on a page that continues the same conversation. Partner with Performance Marketers and the Creative Strategist to choreograph above-the-fold messaging, proof hierarchy, and CTAs to the audience segment and traffic source.
- SEO visitor experience: Work with the SEO Lead and Content team to ensure organic visitors land on pages built to convert, not just rank.
- Personalisation: Build dynamic experiences based on traffic source, visitor behaviour, geography, and logged-in/out status using Hightouch and Webflow’s logic layer.
- Global localisation: Adapt the marketing site for priority non-English markets. This means localised messaging, social proof, pricing presentation, and page structure that converts locally.
- Mobile experience & performance: Our marketing site is desktop-optimised. You’ll change that. Redefine information hierarchy, interaction patterns, and page structure for mobile-first visitors. Not just responsive layouts, but experiences built around how people actually browse and convert on their phones. Set and enforce performance budgets (LCP < 2.5s). Own the event schema in Amplitude, measurement governance, and match rate quality.
What You'll Bring
- 4+ years leading web experience, CRO, or growth at a product-led or SaaS company. You’ve both defined new digital experiences and optimised existing ones, with a track record of measurable conversion improvements you can point to and explain.
- A product mindset toward the marketing website: you treat it as a living product with a roadmap, not a collection of static pages. Experience defining campaign landing pages, logged-out product experiences, or dynamic web experiences. Not just A/B testing what already exists.
- Comfortable shipping pages hands-on in Webflow or similar tools. You don’t rely on others to bring ideas to life, and can ramp quickly on our stack.
- Deep experience with product analytics (Amplitude or equivalent), experimentation platforms (Statsig or equivalent), and customer data platforms (Hightouch or equivalent).
- Comfortable with experimentation methodology. You understand statistical significance, know when data is telling you something versus nothing, and can design tests that produce actionable reads. You don’t need to be a statistician, but you need to be rigorous.
- You have strong taste in what makes a high-converting page, from messaging hierarchy to visual flow to proof placement, and can give precise, actionable feedback to designers. You know what a great page looks like before the data confirms it, and you won’t ship something that doesn’t meet the bar. You think in user journeys: ad → landing page → signup is one continuous experience.
- Builder mentality. You’d rather ship and learn than wait for perfect. You’re a high-leverage operator who can define the experience, direct the team, and use data to make fast decisions, supported by performance marketers and data partners who carry the deeper channel and statistical expertise.
- Strong opinions, loosely held. You have a point of view on what will convert, but you let the data decide.
- Curious about AI and new tools. You lean in when there’s something that could help you move faster, test more variants, or make the site smarter.
Nice to have
- Experience with international/localised web experiences.
- Knowledge of GTM and server-side tagging.
- Experience with Hex or equivalent for analysis and reporting.
- Strong UX sensibility. You can sketch a wireframe, write a detailed brief, and give precise visual feedback, even if you’re not the one pushing pixels.
Why this role, why now
Millions of visitors, real impact. Your work won’t sit in a staging environment. Every page you define, every experiment you run, will be live in front of millions of visitors, driving real growth for a product used by creators, businesses, and brands around the world.
A team already in motion. You’re not walking into a broken system. Our Growth team is already driving strong results, and you’re here to make the most visible surface of that engine work harder. You’ll have a dedicated Website Designer, Website Engineer, and strong cross-functional partners already aligned and moving.
Define the playbook. This isn’t a mature function you’re inheriting. You’ll build the experimentation program, the campaign landing page process, the personalisation framework, and the localisation workflow from the ground up.
High autonomy, high visibility. We test fast, share learnings openly, and back the people closest to the work to make the call. If you have an idea for how to make the site convert better, you’ll have the autonomy and the tooling to prove it.
Our Story
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category – and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products – all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom, Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Top Skills
Amplitude
Hightouch
Statsig
Webflow
Linktree Melbourne, Victoria, AUS Office
Melbourne, Victoria, Australia, 3066
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