Vice President and General Manager

Vice President and General Manager, APAC

Role Summary:

We are seeking an experienced and strategic Vice President and General Manager, APAC to lead all commercial operations across the Asia-Pacific region. This executive-level position is responsible for driving revenue growth across direct and indirect sales channels, overseeing regional and field marketing, building and executing go-to-market strategies, and expanding our reach into emerging verticals including biopharma, clinical, and service provider markets.

The ideal candidate has a proven track record of sales leadership in Life Sciences or high-tech sectors, with deep experience in complex, multi-country operations. This role requires strong operational rigor, market insight, and customer intimacy, along with a demonstrated ability to forecast accurately, scale teams, and penetrate new market segments beyond core research.

Key Responsibilities:

• Own full revenue responsibility for the APAC region across direct sales, channel partners, and distribution.
• Develop and execute the regional go-to-market (GTM) strategy in alignment with global sales objectives.
• Lead and manage high-performing sales, field marketing, and pre/post-sales teams across key countries in APAC.
• Design and implement vertical strategies to accelerate growth in biopharma, clinical, and service provider segments.
• Deliver accurate and reliable sales forecasts and drive consistent overachievement of regional targets.
• Expand our customer footprint in both existing and new market segments through direct and indirect engagement models.
• Foster deep collaboration with marketing, product management, R&D, finance, HR, and supply chain to ensure commercial success.
• Drive distributor and partner performance with clear KPIs and joint business planning.
• Provide strong people leadership: recruit, coach, develop, and retain top commercial talent across APAC.
• Represent the company at regional events, conferences, and in strategic customer engagements.

Required Qualifications:

• Minimum 10 years of leadership experience in Life Sciences or high-technology sales, including full P&L or general management responsibility.
• Prior experience managing complex, multi-country sales teams in APAC.
• Demonstrated success in building and scaling regional teams, entering new markets, and exceeding aggressive revenue goals.
• Proven ability to deliver accurate sales forecasts, scale operations, and open new verticals beyond research.
• Outstanding cross-functional collaboration skills, especially with marketing, finance, R&D, and supply chain.
• Strong communication, negotiation, and executive presence.
• Fluent in English; proficiency in one or more Asian languages is a plus.
• Excellent interpersonal, written, and verbal communication skills.
• Willingness to travel extensively across the APAC region.

Preferred Experience:

• Strong preference for candidates with clinical diagnostics or next-generation sequencing (NGS) experience.
• Deep customer and partner relationships across the APAC Life Sciences ecosystem.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

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All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or [email protected] for assistance.

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