Thumbnail Designer (Minecraft)

Spawnpoint Media is a team of over 100 experts at the forefront of Minecraft entertainment, spearheading innovation in content and products across YouTube, Discord and Minecraft Marketplace. Nurturing a passionate community of over 23 million followers and we've amassed more than 9 billion views. We strive to maintain the soul, love, joy, and personality of youth in our content and are committed to our mission of leaving a lasting impact on families across the globe.

We’re looking for a Junior Thumbnail Designer to join our Melbourne-based studios, where you’ll collaborate closely with our global creative team crafting eye-catching, high-performing thumbnails across our gaming YouTube channels. This role offers hands-on training and mentorship from some of the best & most knowledgeable in the industry, giving you the chance to learn what drives success on YouTube. It’s an ideal opportunity for someone with a creative or design background who understands Minecraft—particularly building models—and is eager to turn that passion into a career in digital content.

Thumbnail Creation -

• Thumbnail Conceptualisation: Collaborate with content creators to develop creative concepts for thumbnails that effectively convey the content and message of the video.

• Visual Design: Utilise graphic design software to create visually engaging thumbnails optimised for various devices and screen sizes.

• Model Design: Create and use Custom Minecraft models for use in thumbnails and alter them based on feedback

• Image Selection and Enhancement: Select compelling images from video footage or photoshoots and enhance them as needed to create eye-catching thumbnails.

• Text Integration: Incorporate legible text elements such as titles, captions, and call-to-action phrases into thumbnail designs.

• Brand Consistency: Ensure consistency with the channel's branding guidelines, including colour schemes, fonts, and logo placement, to maintain brand identity.

• Testing and Optimisation: Conduct A/B testing of different thumbnail designs to identify optimal performance in terms of click-through rate (CTR) and viewer engagement.

Other -

• Trend Awareness: Stay up to date with current trends and best practices in thumbnail design and YouTube optimisation.

• Collaborative Approach: Collaborate closely with content creators, videographers, and editors to ensure thumbnails accurately represent video content.

• Feedback Implementation: Efficiently implement feedback from the team, iterating on designs to align with branding and content objectives.

• Coordination with Packaging Team: Coordinate with the packaging team to ensure thumbnail designs align with overall branding and packaging strategies.

• Team Communication: Share ideas, feedback, and assets with team members to collectively contribute to the success of thumbnail designs, utilising communication tools such as Monday.com and Discord.

• Time Management: Manage time effectively to meet deadlines and deliver high-quality thumbnails in a timely manner.

• Ability to showcase a portfolio of design work & evidence of Minecraft proficiency.

• Have a basic understanding of visual design principles for thumbnails and demonstrable enthusiasm for the creator economy.

• Ability to photo-manipulate and make changes in Photoshop to test, elements, etc

• Possess strong communication skills and accountability when working with team members.

• Ability to meet deadlines and adapt to changes when necessary.

• Able to understand and implement feedback to improve thumbnail quality.

• Strong affinity and willingness to learn, take on feedback, and improve in a fast moving environment.

If you're excited to produce some of the most loved content on the internet and bring smiles to millions of families across the globe; whilst working alongside a highly skilled and fun-loving team; passionate about all things YouTube and Minecraft - then what are you waiting for?! Apply Now.