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Job Description
Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a Senior Marketing Manager to join our team of marketing professionals, responsible for the strategy, planning, and execution required to drive more market share and wallet share for EZLynx. We need a strategic Senior Marketing Manager to drive adoption of our EZLynx Rater and Agency Management System (AMS) through effective messaging, market intelligence, upsell initiatives, and innovative marketing campaigns with our Alliance Partner network. This role will collaborate cross-functionally with the sales, partnerships, and the broader marketing team.
In this role, you'll focus on generating demand and accelerating customer acquisition across key target segments. You will be responsible for creating and executing high-impact campaigns that drive lead generation, nurture prospects, and expand market share for EZLynx. With a strong emphasis on data-driven strategies and market insights, you will work closely with internal teams to design campaigns that engage and convert leads, while measuring and optimizing for results. This is a unique opportunity to contribute to the growth of a leading brand and shape the future of EZLynx through impactful demand generation efforts.
What You'll Do
- Demand Generation - Lead the day-to-day execution of demand generation campaigns for EZLynx Rater and Agency Management System (AMS), working closely with the sales and business development teams.
- Industry Partner Collaboration - Manage and execute marketing initiatives with key industry partners to drive adoption and maximize the impact of EZLynx solutions in target groups.
- Upsell Initiatives - Own and manage upsell campaigns for products like Retention Center, Automation Center, Sales Center, and AppliedPay, ensuring effective messaging and compelling value propositions to drive customer growth and engagement.
- Reputation Management - Lead marketing efforts to encourage positive customer reviews and enhance brand reputation by creating campaigns that showcase the value of EZLynx products and customer success stories.
- Cross-functional Collaboration - Work closely with the sales, partnerships, and broader marketing teams to align on strategies and tactics that support overall revenue and adoption goals for EZLynx solutions.
- Market Insights & Reporting - Continuously gather market intelligence and customer feedback to optimize demand generation efforts, providing regular performance updates and recommendations for ongoing campaign improvements.
- Campaign Optimization - Analyze campaign performance data to refine and optimize marketing efforts, ensuring the highest possible conversion rates and measurable results.
What You'll Need to Succeed
We're looking for someone who:
- Can work remotely or from an Applied Systems office
Your experience should include some or all of the following:
- 5-7 years experience in B2B SaaS marketing, with a strong preference for experience in the SMB and/or InsurTech space
- Proven ability to execute demand generation campaigns and drive adoption for B2B SaaS
- Demonstrable experience managing and executing marketing initiatives with strategic partners to increase product adoption
- Strong background in user community management, working with customers to and stay engaged with the product
- Experience in reputation management, driving positive customer reviews, and building strong brand equity through targeted marketing campaigns
- Excellent cross-functional collaboration skills, with proven success working with sales, partnerships, product teams, and broader marketing functions
- Motivated, self-starter with the ability to work independently and manage multiple projects simultaneously in a fast-paced, evolving environment
- Bachelor's degree in marketing, business, technology, or related field
- We proudly support and encourage people with military experience, as well as military spouses, to apply
What You'll Gain
- Benefits from Day One
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) and/or RRSP retirement savings plans with employer match
- Work-Life Balance
- Competitive paid vacation time and a free day for your birthday
- Personal/sick time
- Paid holidays
- Flex Time
- Paid parental leave (U.S. candidates)
- Volunteer time off
- Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.
What We Value
We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.
Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.
Who We Are
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world's largest agency and brokerage management systems provider, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied's people and products enable millions of people worldwide to safeguard and protect what matters most.
For 40 years, Applied Systems has led an industry we helped to create with a mission to continuously improve the business of insurance. From partnerships, acquisitions, and insurance innovation initiatives, Applied has focused on efforts to be the indispensable partner in our industry.
It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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