Sr Analyst, Digital Marketing

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Key Responsibilities:

• Design and implement AI-assisted analytics workflows to automate recurring reporting, anomaly detection, and insight generation
• Evaluate, deploy, and scale AI tools across the analytics function to increase team efficiency and stakeholder self-service
• Write complex SQL queries to extract, transform, and analyze data from web analytics platforms, CRM systems, and marketing automation tools
• Develop predictive models and forecasts to anticipate marketing performance, traffic trends, and pipeline outcomes
• Build and maintain interactive dashboards in Power BI that track website performance, marketing effectiveness, and lead generation metrics
• Analyze large-scale website and marketing datasets to identify trends, optimize conversion funnels, and uncover opportunities across long B2B sales cycles
• Partner with Marketing, Product, and Sales stakeholders to define KPIs, establish measurement frameworks, and deliver insights that drive decisions
• Apply critical judgment to validate AI-generated insights before stakeholder delivery, ensuring accuracy and business relevance.e
• Collaborate with data engineering teams to improve data pipelines, tracking implementations, and reporting infrastructure.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• Minimum 5+ years of experience in digital analytics, marketing analytics, or business intelligence
• Demonstrated ability to leverage AI tools (e.g., Claude, ChatGPT, Copilot) for data analysis, automation, and workflow optimization-including effective prompting, building automated workflows, and evaluating AI solutions at scale
• Advanced SQL proficiency with experience querying large, complex datasets across multiple sources
• Strong expertise in Power BI (or Tableau/Looker), including data modeling and executive-ready visualizations
• Solid understanding of attribution methodologies (MTA, MMM) with ability to interpret model outputs, challenge assumptions, and communicate implications
• Experience with predictive analytics and forecasting techniques to model future performance and inform strategic planning
• Hands-on experience with B2B marketing analytics, including long sales cycles, account-based measurement, and enterprise lead generation
• Experience with web analytics platforms (Adobe Analytics, Google Analytics) and understanding of website data structures and tracking implementations
• Excellent communication skills with the ability to translate technical findings for non-technical audiences.

Preferred:

• Experience building or contributing to marketing attribution models
• Familiarity with Python or R for statistical analysis and automation
• Knowledge of CRM platforms (Salesforce) and marketing automation systems (Marketo, Eloqua)
• Background in enterprise SaaS or technology industry

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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