Sponsorship Marketing Coordinator

Work in the fastest growing sports and entertainment company in Australia!
What's in it for you?

The Sponsorship Marketing Coordinator role is crucial for the success in managing and growing Easygo’s sponsorship portfolio - from coordinating and executing our sponsorship roster, developing and maintaining strong relationships with our sponsorship partners, managing communications and much more!

Your role with us:

You will collaborate within Easygo’s internal teams to deliver on sponsorship commitments, proactively identifying new opportunities for partnership growth as well as brand visibility in new markets.  

Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth.

Who are we?
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. 

Stake is the world's popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 550+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!

What you will do:

Sponsorship Coordination

• Assist in the development and execution of sponsorship strategies and content planning for Stake’s F1 team, Everton Football Club, the UFC as well as brand ambassadors including Israel Adesanya, Sergio Aguero, Alexa Grasso and many more.
• Coordinate the end-to-end marketing readiness for sponsorships, from initial negotiation to post event evaluation.
• Work closely with the Head of Sponsorships to ensure all sponsorship agreements are documented and fulfilled.

Communication and Relationship Management

• Ensure timely and effective communication with external sponsorship partners and agencies.
• Build and maintain strong relationships with partners, understanding their needs and objectives while prioritizing Stake and/or Kick marketing strategies and objectives.
• Collaborate with internal teams/departments to convey sponsorship requirements and ensure alignment with overall marketing goals.

Activations Planning and Execution

• Collaborate with the respective sponsorship account managers to ideate and execute unique and high engagement activations into the overall marketing plans.
• Ensure Stake and Kick receive the agreed-upon visibility and benefits during the term of the partnership.
• Coordinate logistics related to sponsorships, including any activations set up, promo offers and other promotional materials.

Content Development

• Work alongside the affiliates team, social media team, design team as well as the promotions team to create promotional materials and content for brand ambassadors and team partners.
• Ensure that sponsorship-related content is aligned with the overall marketing strategy and effectively communicates the brand message.
• Lead content ideation and development for Stake and Kick’s partnership portfolio, which focusing on short format content across social media platforms.

Data Management and Analysis

• Analyze and report on the performance of sponsorships, deliverables, event activations, providing insights and recommendations.
• Track and report on KPIs related to sponsorship activities.

Budget Management

• Assist in development and management of sponsorship budgets.
• Monitor spendings to ensure they align with approved budgets and provide regular updates to the Sponsorship Manager and the Chief Marketing Officer.

Research and Innovation

• Stay informed about industry trends in the crypto-currency, iGaming, esports and live streaming category.
• Propose innovative ideas for activations and partnerships to enhance the overall sponsorship portfolio.

What you will bring:

• Bachelor’s degree in marketing, sports management, business, or a related field. 
• 1-2 years of proven experience in sponsorship coordination or related marketing roles. 
• A comprehensive understanding of the global sports landscape, with a specific focus on football, combat sports and esports, is essential.
• Strong presentation and networking skills. 
• Ability to always think from the perspective of both the consumer and the brand and communicate effectively with consumers through digital and social media while protecting the brand’s identity. 
• Strong organizational and project management skills.
• Excellent communications and interpersonal skills.

Bonus points if you also have:

• Proficient in Microsoft Office, Adobe Suite, Canva, Mixpanel/Tableau and other relevant marketing tools.
• Experience with social media campaigns, specifically on platforms such as Instagram, X, TikTok, YouTube and Kick.
• Understanding the sportsbook and casino category within the betting category.

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, fresh juices and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win some huge prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira, Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. 

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.