Guardian Australia is part of Guardian News & Media (GNM), publisher of theguardian.com. As a leading global media organisation, we are renowned for our pioneering independent journalism and our award-winning digital products.
We are seeking a social media producer to join our Editorial team. This role will take ownership of Guardian Australia’s social media channels, scheduling and posting across our main brand accounts and other social platforms as needed. This role will work in consultation with multimedia editors and audience editors to create highly engaging photo, text, graphic and video content that brings Guardian Australia journalism to new audiences off-platform in creative ways.
This role is being offered on a full-time 12 month contract, with early starts and/or late finishes. This role is open to candidates based in Sydney or Melbourne.
In this role you will…
- Pitch and create compelling written, visual and multimedia content for use across our social platforms as required, with approval and sign off from multimedia editors and with the aim of engaging and informing an Australian audience
- Write headlines and create cover cards for social videos
- Take ownership of Guardian Australia’s off platform channels and make suggestions for experimentation and adaptation according to industry trends and analysis, in consultation with deputy multimedia editor
- Plan, produce, schedule and archive content across social channels
- Optimise content according to social media industry best practice, high level of visual style, and appropriate tone of voice for social promotion, posts and video
- Ensure social posts adhere to the Guardian’s design and work within templates for easy execution across social platforms, including the various dimensions for each format
- Monitor platform analytics to measure social engagement, reach and growth as required, across all channels, and optimise content (title, images, graphics, and other metrics) in line with performance
- Source and curate content with creation of user-generated content
- Keep up to date with the latest social media developments, especially best practice off-platform
- Work with the legal and rights teams as required
You’ll bring….
Knowledge and experience
- Four or more years working on social media production in a newsroom, preferably national
- Strong writing skills with a flair for summarising long, complex information into engaging and concise copy
- Understanding of how to make text, photos, graphics and video work together visually on social media
- Experience working with major social media platforms, underpinned by a nuanced understanding of each platform’s unique ecosystem, and how to optimise content performance for each platform
- Understanding of the specific needs of social media audiences
- Familiarity with content management systems and analytics of all major social media platforms
- Figma, Photoshop and After Effects skills
- Experience of producing and editing videos for social media from start to finish using Adobe Premiere
- Strong understanding of Australia’s social media, news and podcast landscape
- Strong sense of Australian and global news
- A commitment to showcasing diverse voices
- Strong planning and organisational skills, plus experience juggling multiple deadlines
- An understanding of the editorial aims and values of Guardian Australia
- An awareness of the needs and interests of Guardian Australia’s audiences
- An understanding of Australian media law and a desire to learn more
Skills and behaviours
- A passion for independent journalism and an understanding of our editorial code and values
- Guardian values - honesty, integrity, courage, fairness, and a sense of duty to the reader and the community
- Good editorial judgement, writing ability and production skills
- Excellent time management, resilience, and ability to work under pressure
- Flexible, confident and enthusiastic
- Self-starter but also a strong team player
- Open to feedback and correction
About working at Guardian Australia…
- Hybrid working
- Employee assistance program (EAP) to support employee wellbeing
- Paid volunteer leave
- Dedicated diversity and inclusion employee groups, action plans (including our Reconciliation Action Plan) and cultural competency training
- Guardian digital subscription
This role is being offered on a full-time 12 month contract, with early starts and/or late finishes.
To apply for this position, please apply online and upload your résumé (maximum three pages) plus covering letter. In your covering letter please outline your motivation for applying for the role and why you think you are suitable.
Closing date for applications: Friday 5 June 2026
If you have application questions or if you require an adjustment to be made during the recruitment process, please email [email protected]
We believe that our role in the Australian media is to give a voice to the most marginalised people in society and value and respect all differences in all people — including people of colour, Aboriginal and Torres Strait Islander peoples, people from different social classes, people with diverse gender and sexual identities, and people with disabilities (seen and unseen). We believe that these communities must be centred in the work we do, bringing a new perspective and a diversity of thought. We also encourage flexible working and aim to create a work environment where all employees feel respected.
