Job Description:
Turn Your Passion for Pets into Purpose. At Royal Canin, everything we do is driven by one simple belief: we want to create a better world for pets. If you’re someone who lights up at the sight of a wagging tail or a gentle purr, and you know the power of a well-told story to inspire action, this could be your perfect opportunity.
As our Social Media Manager, you’ll do more than manage channels, you’ll help shape how pet lovers around Australia experience and engage with Royal Canin online. You’ll lead the strategy and creation of engaging, insight-driven content that builds community, boosts brand love, and supports our mission of science-led pet nutrition.
Working closely with passionate teams across Brand, Marketing, Corporate Affairs, and Sales (both locally and globally), you’ll be at the heart of our digital storytelling. From content creation and campaign planning to performance analysis and trendspotting, you’ll help us stay one step ahead in the fast-moving world of social media.
Degree qualified in Marketing, Communications, or a related field, with 3–5 years of hands-on social media experience in a brand or agency setting.
Skilled in project management, with the ability to develop clear briefs for agencies and manage multiple projects in a fast-paced environment.
Expert in social media channels and the role they play in engaging shoppers and driving desired outcomes across the full marketing funnel
Strong knowledge of specific platforms such as META business manager, TikTok, YouTube, Google analytics; coupled with expertise in influencer marketing.
A strong content creator and storyteller, with excellent writing and editing skills to craft engaging, pet-focused content.
What would be your key responsibilities?
Social Media Content Lead: In collaboration with the Media Acceleration Lead, create and implement a comprehensive social media strategy aligned with marketing and business goals.
Social Community Management: Support the community managers with proactive posting and social monitoring.
Influencer Strategy Lead: Lead the execution of the social influencer strategy including liaising with the influencer agency, campaign breifs, and management of the day-to day.
Administration: Responsible for processing invoices with our vendors and raising Purchase Orders to following financial procedures for processing payments and budget reconciliation.
Join a purpose driven company in an exciting period of growth, with premium brands recommended by animal health professionals.
Individualised career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University.
A culture that is collaborative, dynamic, supportive, and fun.
A company truly passionate about the health of pets, people and the planet with opportunities to support our community partners- including the RSPCA and Seeing Eye Dogs Australia and Blind & Low Vision Guide Dogs in New Zealand
Your loved ones matter, including your pets. We provide complimentary Royal Canin pet food for your cat or dog. Dogs are also welcome in our offices.
If you believe every post has the power to connect, educate, plus make a difference and you’re as obsessed with pets as we are we’d love to hear from you.
