Social Media Lead

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.  

About the role  
   

We’re seeking a Social Media Lead to shape and drive Transurban’s online presence, leading engaging and impactful digital conversations across LinkedIn, Facebook, Instagram, and YouTube. This is an opportunity to lead social strategy, craft compelling content, and build meaningful connections with customers, investors, partners, and communities. You'll collaborate with internal teams, train stakeholders on content best practices, and provide insights to continuously enhance performance. If you thrive in a dynamic environment and love bringing brands to life through social media, this role is perfect for you! 

This role offers a dynamic blend of strategic oversight, relationship management, and operational excellence, giving you the opportunity to shape the future of social media communications.  

As our Social Media Lead, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.  

Day-to-day, you will:  
   

• Develop and implement creative content strategies that align with brand messaging and audience needs. 

• Manage and grow Transurban’s external social media channels, driving engagement and brand visibility. 

• Oversee social media customer support, providing guidance and training 

• Create, curate, and publish high-quality content across multiple platforms. 

• Monitor social media trends, track performance, and provide insights for continuous improvement. 

• Train internal stakeholders on best practices for content creation and digital storytelling. 

• Oversee social media listening programs, identifying key trends and community insights. 

• Collaborate with teams across the business to ensure a consistent and strategic approach to social media. 

• Manage relationships with external vendors, agencies, and social media tools. 

This role will suit someone with a curious mind and transferrable skills and experiences, including:  
   

• Strong verbal, written, and multimedia communication skills. 

• Proven experience in managing social media channels and executing strategic content plans. 

• Ability to create engaging content aligned with brand voice and audience preferences. 

• Experience in social media analytics, reporting, and performance tracking. 

• Knowledge of social media listening tools and customer engagement strategies. 

• Strong stakeholder management skills, with the ability to influence and collaborate effectively. 

• Experience in marketing communications and social media customer care. 

• Ability to manage multiple projects, prioritize tasks, and work in a fast-paced environment. 

If you meet some of these requirements, but not all, we encourage you to submit your application.  

With a career at Transurban, you’ll enjoy a range of benefits, including:   
   

• A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year   

• 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well 

• Learning and development opportunities to support your career interests  

• Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more  

• Share offers and insurance benefits  

• Social activities, community give-back programs and paid volunteer days