The Social Media Executive will manage Instagram and TikTok growth, support content operations, and optimize performance through influencer collaborations and community engagement.
We’re looking for a full-time Social Media Executive to join our national team, based in Melbourne.
This role will primarily focus on Instagram and TikTok growth and content operations, with a strong focus on organic user acquisition and event/campaign exposure.Responsibilities
This role will primarily focus on Instagram and TikTok growth and content operations, with a strong focus on organic user acquisition and event/campaign exposure.Responsibilities
- Manage and grow Instagram and TikTok accounts
- Support Xiaohongshu and Threads content operations
- Plan, write and publish social media content
- Research trends and optimise content performance
- Coordinate influencer/KOL collaborations
- Support content shooting, editing and event coverage
- Assist with community engagement and audience interaction
- Fluent Mandarin is required
- Minimum 1 year of Instagram account management experience
- Familiar with Instagram, TikTok, Threads and Xiaohongshu trends
- Basic photo/video editing skills (CapCut, Canva, etc.)
- Strong understanding of social media content and aesthetics
- Must provide social media profiles/accounts previously managed
- Experience in food, lifestyle or local business content
- Experience working with influencers or social campaigns
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