SEO Link Acquisition Executive

Ready to elevate our brand's online presence? Join Easygo as an SEO Link Acquisition Executive and be the driving force behind our digital success!
What's in it for you?
A pioneer hire within Easygo allowing you to be a part of the growing SEO team. The SEO Link Acquisition Executive will be responsible for managing and optimising our link acquisition strategies by working closely with vendors and ensuring the quality and effectiveness of our link acquisition efforts. This role will play a crucial part in growing our brand equity in the eyes of search engines, enhancing our online authority, and driving us towards our traffic acquisition targets.

Your role with us:
A prime opportunity where this individual will be responsible for liaising with link vendors, negotiating costs and value for link acquisition outcomes, manage budgets for link acquisition campaigns and vendor services while analysing the quality and effectiveness of acquired links & content

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live-streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.
Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 400+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!

What you will do: 

• Liaise with link vendors, negotiating costs and value for link acquisition outcomes
• Manage budgets for link acquisition campaigns and vendor services
• Conduct qualitative and quantitative analysis of link vendor services and link performance
• Coordinate content and campaigns for external media exposure
• Onboard and manage relationships with new link acquisition vendors
• Analyse the quality and effectiveness of acquired links & content
• Provide regular reports on link acquisition efforts and their impact on SEO performance
• Escalate complex issues or strategic decisions to senior SEO team members
• Stay up-to-date with the latest trends and best practices in link acquisition and SEO
• Collaborate with the content, PR & Acquisition teams to ensure alignment between link acquisition and broader marketing strategies

What you will bring:

• 2-5 years of experience in SEO
• Proven track record in managing vendor relationships
• Strong analytical skills with experience in data-driven decision-making
• Excellent communication and negotiation skills
• Experience in link acquisition strategies and techniques
• Familiarity with SEO tools such as Ahrefs, SEMRush
• Understanding of content marketing and its relationship to link acquisition
• Experience in budget management and cost-benefit analysis
  

Bonus points if you also have:

• Creative thinking for link acquisition strategies
• Adaptability to changing SEO landscapes and algorithms
• Strong quality standards in SEO practices
• Background in Media, PR or Communications is highly desirable. 

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform 
• Paid volunteer day
• Two full-time baristas who will make your daily coffee, tea, fresh juices and smoothies for FREE!
• FREE daily catered breakfast!
• Massage Wednesdays - we get professionals to do this!
• Team lunches and happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level!
  

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.