The Senior Technical SEO Specialist focuses on programmatic SEO, utilizing automation and data-driven insights to improve organic search visibility across Envato's websites.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
The Senior Technical SEO Specialist - Automation focuses on programmatic SEO and automation. They identify and validate opportunities through data-driven experimentation and help deliver successful SEO Products that raise Organic Search and Answer Engine Visibility.
The role combines deep technical SEO expertise with software development and automation skills, advising the business on strategic, tactical, and technical improvements across the Envato group of websites. Working cross-functionally, they ensure smooth implementation of SEO initiatives that improve site performance, discoverability, and scalability.
The successful candidate will demonstrate proficiency in software development frameworks, scripting, data processing, machine learning, and GenAI tools to design and execute automated SEO solutions efficiently.
What you'll be doing
- Integrate internal and 3rd party data to generate insights and data sources for use in our sites.
- Implement automation that delivers measurable efficiency gains, with awareness of when additional automation yields limited benefit.
- Identify opportunities to test SEO theory and practice, execute data driven SEO experimentation.
- Identify opportunities to grow traffic and engagement in line with business success metrics.
- Identify and mitigate risks to existing traffic and engagement.
- Collaborate with internal teams to ensure new releases adhere to due-diligence processes and SEO best practice.
- Provide technical SEO and automation subject matter expertise to internal teams and act as the internal lead and advocate for programmatic SEO and automation initiatives.
- Collaborate with internal stakeholders on ad hoc requests.
- Provide internal reporting as required.
- Be aware and accountable to your responsibilities in relation to workplace health and safety obligations.
- Other reasonable activities, tasks or responsibilities that may be required.
About you
- 5+ years experience in Technical SEO, ideally in eCommerce or at a marketplace.
- 2+ years experience in programmatic SEO.
- Software development background with experience in automation, scripting, data processing, and use of GenAI tools for information processing and development.
- Deep understanding of technical aspects of content discovery, crawling, rendering and ranking.
- Deep understanding of current web development technologies and how to utilise them to implement fully technical SEO compliant web pages.
- Demonstrable experience implementing SEO strategies on enterprise-scale websites(100K+ pages).
- Strong analytical capabilities, including good understanding of both eCommerce and Organic Search KPIs.
- Self-starter with experience working with multiple stakeholders to achieve positive results.
- Inquisitive mindset and willingness to learn and try new things.
- Proven ability to design and run SEO experiments, validate results statistically, and translate findings into production changes.
- Desirable
- Exposure to international SEO.
- Experience in the domain of trading in creative assets or other digital products.
- Experience in SEO Tools API integrations.
- Exposure to ETL (Extract, Transform, Load) pipelines for data automation.
- Experience in scripted web crawling of large websites.
- Strong understanding of adjacent marketing channels (social, affiliate, paid) and how they interact with organic search.
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
#LI-Remote
Top Skills
Automation
Data Processing
ETL
Genai
Scripting
Seo
Envato Melbourne, Victoria, AUS Office
551 Swanston St, Melbourne, Victoria, Australia, 3000
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