Senior Strategist

Job Description

Senior Strategist

Company Description:

Leo Burnett is built upon the foundation that what helps people, helps business.

We are in the business of Reinvention - always adapting, shifting and evolving to identify and support the changing needs of today, using creative problem-solving to unlock commercial success for our clients.

We’ve worked hard to be one of Australia’s leading communications agencies, and our ambition is to be the most innovative creative solutions company in the world and to have fun doing it.

 https://www.leoburnett.com.au

Job Description:

The Senior Strategist is responsible for developing brilliant solutions for our clients and new business. 

You partner with our team and your clients to define and overcome business problems. Harnessing the opportunities others don’t see.

You’ll work closely with a strategy director on delivering outstanding campaigns and brand work. This role will be responsible for working with the clients, business leads, and creatives to develop world-class innovative solutions.

Day to day in this role, you’ll get to:

Product

• Develop a broad range of strategies across our group of clients, using multi-channel knowledge, market knowledge and customer insights.
• Facilitate Strategy Workshops as part of the planning process
• Identify strategic opportunities and proactively collaborate with business leads and clients to provide additional solutions to clients.
• Work with other Strategists in your team to build insight and measurement techniques in the plans.
• Work with the Technical and Creative Director to build strategies that drive strong Customer Experience through story-telling and technical implementation
• Input to Scope of Work documents and larger Creative Briefs to ensure they are on strategy. Develop Creative Briefs where appropriate.
• Keep abreast of new technology and channel developments to make relevant application to marketing strategies
• Use the appropriate tools and partners to get the information required to deliver the strategy
• When working on Channel Strategy, work closely with clients’ partners and our internal Connections strategists to deliver strategic recommendations and also work with our own internal knowledge on more direct channels

New Business Development

• Work as a Strategic Lead to develop new business pitch documents, the strategic response
• Represent the strategy team in relevant credentials and other new business meetings.
• Develop new business pitch documents and lead pitches

Responsible for delivering profitable strategy

• Clear and accurate briefing of strategy to production teams
• Ensure that all strategies can be delivered within budget and timeline, through working closely with the wider production team at the Strategy stage
• Implement ROI and Response Models to show the robustness of the strategic recommendations
• Provide estimates and gain approval prior to commencing work
• Monitor, track and re-scope strategy jobs to provide accurate estimates and re-estimated in a timely manner

The person we’re looking for has:

• Experience in a senior role within a strategy function
• Excellent brand strategy experience
• Exceptional presentation and influence
• Ability to build great relationships across our teams, Publicis Groupe and our clients
• An uncanny knack for distilling complexity into simplicity
• Passionate about challenging the status quo through brilliant strategic and creative solutions.

What you can expect from us:

Partner with the best clients in Australia: ANZ Bank, Destination NSW, Suncorp, Bundaberg Rum, Superloop, HBF, Johnnie Walker, Red Rooster and Vitasoy.

Make the best work of your career:

We believe in the power of creativity to transform human behaviour. Each one of us is held accountable for contributing to ideas of the highest standard in the world. And we’re recognized for it. More recently we were the 2023 Spikes Asia Network of the Year, and won the Cannes Lion Innovation Grand Prix for our work with Suncorp in 2022.

Work with the best people:

If you’ve ever met a Burnetter you’ll know we stand apart. Our agency is filled with smart, kind people who are passionate about the work and who genuinely care about each other.

Have the best experience:

We have industry-leading flexibility and a culture we’re famous for. Our structure and processes are uncomplicated because we focus on output. And there are endless opportunities for growth in both Leo Burnett and Publicis Groupe more broadly with access to global opportunities and L&D programs. 

What we will offer you:

Be a part of the Publicis Groupe family, recent winner of the 2023 Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. 
• A creative, fun and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits. 
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. 

If you don’t tick every box in this ad, please don’t rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential

Additional Information

All your information will be kept confidential according to EEO guidelines.