Senior Search Analyst

Introduction to R/GA & the role

R/GA Australia is a new breed of creative business that has combined the rapid make culture of an agency with the commercial design and strategic rigour of a consultancy. We have purpose built this model to help brands thrive in the new economy. 

To be able to do this we base everything on data & insight. Being able to solve complex business problems through data driven insight is the day-to-day of a Senior Data Analyst.  

Here’s what you should know if you want to be a Senior Data Analyst at R/GA:

On any given day you might

• Present insights & explain difficult concepts with confidence and ‘tell a story’. 
• Develop campaign performance presentations end to end, ensuring that the presentation aligns to existing business objectives & provide clear, actionable recommendations.
• Work with clients face to face to win their trust and to drive further business value.
• Generate genuine actionable insights on campaign performance based on the campaign strategy
• Dissect a client brief to work out what needs to be done and who needs to be engaged.
• Accurately scope projects for the data team. In addition, experience in developing Statements of Work.
• Work alongside Tech, XD, Account Services closely to ensure data fits into R/GA’s model of  informed decisions.
• Deliver domain knowledge & experience in working directly with a wide range of internal & external stakeholders.
• Implement & debug complex analytical tracking on our clients websites.
• Develop measurement frameworks aligned to business goals & strategy.
• Create ad-hoc performance dashboards to give our clients information and insights into their business' performance.
• Provide an expert lens on the digital marketing ecosystem - Analytics, CRM, eDM, Paid Media (Addressable & Programmatic), CDP’s etc.
• Provide an expert lens on emerging tech trends within the marketing technology landscape
• Manipulate large, complicated datasets across disparate sources; including external, CRM, ERP and cloud/on-prem data warehouses.
• Leverage relationships within the industry to further our ambition.

The ideal person

• Has superior communication & presentation skills
• Can talk with passion, intelligence & fluency around data & analytics
• Can easily communicate in both technical & business language
• Can translate complex technical language into business impacts
• Loves discovering revelations
• Is deeply curious and always compelled to get to the ‘why’.
• Is a proactive and resourceful problem solver
• Is comfortable working autonomously, prioritising and managing time with some guidance

You bring

Ideal

• 6+ years experience in an analytics role
• Superior communication skills; in presenting & explaining complicated topics
• A proven communicator who is comfortable with leading a room
• An impeccable attention to detail
• Enthusiastic, solution-focused attitude, with a passion to find the best outcome for all projects
• Demonstrates productivity & initiative and being adaptable
• Demonstrable experience in owning the reporting of websites, paid media, CRM, etc .
• Experience working with at least 6 of the following: Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Audience Manager, Adobe Launch, Facebook Ad Manager, Google Campaign Manager, Google Ads, Google Cloud Platform (particularly BigQuery), AWS and SQL, Nielsen, GWI, Roy Morgan
• Experience working with Tableau, Power BI, Google DataStudio or similar
• A high proficiency in Microsoft Excel & PowerPoint (or equivalent)
• Ability to adapt to a fast-paced environment, working with multiple clients and departments under tight-deadlines
• Work collaboratively with other analysts and departments

Desirable:

• Experience in leading small teams
• A working understanding of Customer Data Platforms (I.e. Adobe Experience Platform, Tealium)
• A working knowledge of ML/Prediction Modelling
• Proficiency in SQL

Diversity

No-matter who you are, where you’re from, who you love, follow in faith, disability (or superpower) status, ethnicity or the gender you identify with (please do tell us your pronouns), you're welcome at R/GA. If you have any requests or requirements to support you throughout any interview process, please do let us know.