Lead end-to-end product lifecycle for global Fiat On Ramp, Marketplace and e‑commerce solutions. Define product strategy, run data-driven experiments, partner with engineering, design, compliance, BD and marketing to launch global features, improve conversion and engagement, and apply AI/automation to optimize operations.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Develop product lifecycle (end-to-end) for global Fiat On Ramp and Marketplace Solution and e-Commerce.
- Develop product strategies ensuring alignment with global business goals.
- Drive data-driven decision-making — translate insights into actionable product initiatives.
- Collaborate with cross-functional teams (engineering, design, compliance, risk, BD, and marketing) to ship high-impact global features and ensure operational excellence.
- Support market research and competitor analysis across regions to identify emerging trends, regulatory nuances, and local product opportunities.
- Partner with business operations to design solutions that enhance, product conversion, and engagement.
- Leverage AI and automation tools to improve operational efficiency and product experience quality.
- Work independently as an individual contributor (IC), demonstrating strategic ownership, execution discipline, and proactive leadership in a fast-paced environment.
Requirements
- 8+ years of experience in product management, ideally with exposure to payments, trading, or Web3 ecosystems.
- Proven track record in managing complex, global product launches with measurable business impact.Strong analytical mindset — experienced in using data and experimentation (A/B tests, funnels, cohorts) to guide strategy.
- Solid technical understanding; comfortable working with backend, API, and app engineers.
- Strong stakeholder management and communication skills across regions and time zones.
- Self-driven, outcome-oriented, able to handle multiple projects with minimal supervision.
- Nice to have:
- Experience in Ecommerce platform for product list, trading and dispute handling, Web 3 and AI is a plus.
- Familiarity with Web3 and DeFi ecosystems, protocols, and compliance frameworks (AML/risk).
- Hands-on experience with AI-enabled product growth or data analytics tools.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Binance Melbourne, Victoria, AUS Office
Melbourne, VIC, Australia
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