Our Why
Datacom works with organisations and communities across Australia and New Zealand to make a difference in people’s lives and help organisations use the power of tech to innovate and grow.
About the Role (Your Why)
The Senior Marketing Manager is responsible for leading the functional area that provides strategic focus to Datacom’s marketing and brand initiatives, more specifically assisting the GTM team with Datacom SaaS products. This role will help to develop, execute and measure creative marketing programs across a variety of channels for business partners. This role ensures the offering of support and delivery in line with the agreed business and brand strategy and obligations to drive awareness and maximise growth.
What You'll Do
- Develop and manage the implementation of marketing campaigns and activations that support Datacom growth aspirations and capitalises on and articulates a line of business value proposition.
- Work with cross-functional teams to drive performance pipeline by supporting Go to Market (GTM) strategies for a line of business.
- Collaborate with technology partners and line of business to managing and execute on marketing activity.
- Build and execute integrated marketing plans for a line of business, providing regular updates and insights on lead generation, campaign success and feedback to stakeholders.
- Measuring key performance against campaign objectives and pivoting to drive website traffic, audience engagement, bounce rate and a return on investment against metrics.
What You'll Bring
- At least 10+ years' experience of end-to-end integrated marketing, including but not limited to customer journey and channel mapping.
- Designing, implementing and tracking multiple marketing strategies across all digital marketing and traditional channels including levers of events, email marketing, display advertising, social media (organic and paid), and SEO, SEM strategies.
- The ability to work on assignments requiring considerable judgment and initiative.
- Proven technology marketing expertise, with the ability to juggle multiple deadlines and priorities. Previous SaaS marketing experience would be advantageous.
- Ability to frequently interact and network with a variety of stakeholders and team members within own area of expertise.
- An understanding of the unique business requirements and service offering of the organisation.
- Knowledge of marketing practices, with a clear understanding of the relationship between costs, utilisation and project revenue.
Why Join Us Here at Datacom?
Datacom is one of Australia and New Zealand’s largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us.
We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You’ll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment.
We operate at the forefront of technology to help Australia and New Zealand’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities.
We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported.
