Senior Marketing and Channel Strategy Analyst

• Permanent role
• Melbourne based
• Hybrid ways of working

We're REA 
  
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

What the role is all about:

As a Senior Analyst, you will work within our GTM team mostly across our Developer, Commercial and Media lines of business but sometimes supporting Residential. You will analyse customer and market trends to inform product development, support customer relationship, marketing effectiveness. Working closely with the wider Marketing teams to drive marketing effectiveness and capability through the development of customer/market/competitor insights. Your mission is to help us reimagine the way we provide insights, while supporting the day to day activities of the broader team.

Additionally this position plays a key role that helps provide strategic direction for both the long- and short-term channel strategies, ensuring our traditional sales functions and other channels are set up for success and our growth aspirations are achieved.

Key accountabilities for the Senior Analyst, Marketing & Channel Strategy include:

• The delivery of analytics & reporting to meet marketing & product needs and drive strategic decision making
• Analyse, evaluate and report on customer behaviour, market conditions and competitor performance to identify opportunities and support the development of business strategies.
• Support the development of Customer and Market segmentation models to enhance sales/marketing/product strategies, identify business opportunities and to enhance customer behavioural communications and customer targeting
• Collaborate with marketing comms to support the development of personalised/tailored customer communications and messaging through behaviour profiling
• Support & Own the development and iteration of collateral and GTM tools such as Sales Preso. Responsible for sourcing data and supporting design and development.
• Support the improvement and utilisation of key customer information and marketing databases e.g. Sales Force, Principle Database, etc to enhance direct to customer communications capability
• Provide ongoing reporting and dashboards on key performance metrics to drive revenue and optimise sales efficiency
• Strong stakeholder management – to extract business requirements and to ensure reports / dashboards are relevant, user-friendly and effective for business needs
• Provide ad hoc analysis and support across a variety of sales, product & marketing business initiatives
• Manipulate & analyse complex data from a variety sources using a variety of tools & techniques

Who we’re looking for 

• A relationship builder, someone who can work closely with key stakeholders
• Someone who has strong technical capability & knowledge in Excel, Tableau & SQL
• Looks at tricky situations through a solutions-focused lens
• Proven track record in developing and delivering commercial business outcomes
• First class communication – written, verbal and presenting skills
• Someone who is proactive, curious, a relationship builder and has strong influencing skills
• Ability to collaborate in a complex, fast paced business
• 7+ Years experience in Data & Analytics
• An analytical mindset and approach

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.  

Some of our Perks & Benefits include:  

• A hybrid and flexible approach to working 

• Flexible leave options including, birthday leave and purchase additional leave 

• Flexible parental leave offering for primary and secondary carers 

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity 

• Hackdays so you can bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 

Join our Talent Neighbourhood 

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!  

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