Senior Loyalty Manager

Join us and experience Bunnings from the other side of the counter!

What’s in it for you when you’re part of our team:

• Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

• Free standard OnePass membership

• Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

• 12 weeks paid parental leave, regardless of gender

• Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

• We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build

About the role:

We’re looking for a seasoned loyalty leader to drive the next chapter of customer engagement across Australia and New Zealand. As Senior Loyalty Manager, you’ll play a pivotal role in shaping how we connect with millions of customers— leading the strategic direction, product development and delivery of loyalty propositions that drive measurable value.

You’ll be at the heart of a team that’s curious, collaborative, and driven to make a difference. This is a unique opportunity to lead innovation, champion data-led decision making, and deliver loyalty programs that create genuine value for our customers and drive growth for the business.

This is a high-impact, high-visibility role for a commercially minded, customer-obsessed leader who thrives in complexity and knows how to bring people together to deliver results.

This role will be based in our National Support Office in Burnley - VIC where we support hybrid working.

What’s involved:

You’ll lead the end-to-end strategy and product roadmap for Bunnings’ consumer loyalty programs, working closely with stakeholders across Digital, Marketing, Technology and Data.

You will:

• Define and evolve our loyalty product roadmap and value proposition roadmap to meet customer needs and business goals

• Drive innovation in how we personalise experiences and engage customers

• Collaborate cross-functionally to embed loyalty across digital and in-store journeys

• Leverage data to inform strategy, measure impact, and optimise performance

• Manage key strategic partnerships with Flybuys, OnePass, and external vendors to deliver seamless, integrated experiences

• Own the loyalty product lifecycle — from ideation and design to execution and iteration — ensuring continuous improvement and value delivery

Who we’re looking for:

You’re a strategic thinker and influential leader with a proven track record in customer strategy, or CVP/product development. You’re comfortable working in complex environments, love solving problems, and know how to bring people together to deliver results. You are customer centric, data-savvy, and always looking for better ways to deliver value.

You thrive working in a collaborative environment and building strong relationships to drive shared success. You are passionate about empowering your team and foster a culture of innovation and continuous improvement. You bring a product mindset and take ownership of delivery — with a focus on loyalty as a long-term value driver, not just a marketing lever.

You’ll need:

• Proven experience in loyalty program strategy, product ownership, or CVP design

• 3+ years leading cross-functional initiatives or teams in a complex environment

• Deep knowledge of loyalty program loyalty program strategy, product ownership, or CVP design

• Experience with digital platforms, CRM, loyalty enablement technologies, and data governance

• Commercial acumen, analytical thinking, and experience using data to inform decisions and demonstrate value

• Strong communication and stakeholder engagement and influencing skills

• A tertiary qualification in marketing, commerce, business, or a related field

You’ll be part of a workplace where you’ll feel like you belong.

Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. If you have the experience, skills and a passion to grow but don't necessarily nail every single point in the job description, please still apply. Contact us at [email protected] and a member of the team will be in touch. 

About Us

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We’re a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.

By joining our passionate and diverse team, you’ll have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work. If you’re ready to roll up your sleeves and build something great together, apply today.

Please note if you are offered a role with us, background checks may be required. This can include police, employment and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.