Senior Lifecycle Marketing Manager - Consumer

• Permanent role
• Melbourne based
• Hybrid ways of working

We're REA 
  
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

Where the team fits in 

This is a leadership role in the Lifecycle Engagement team, which forms part of the broader Audience & marketing department. The Lifecycle team's mission is to create exceptional consumer experiences that demonstrate we truly understand our audience and their needs. There are three squads within the team: Engagement, Retention and Personalisation Excellence. The strategic focus for Engagement is to nudge members to take high-value actions and nurture our audience at every stage of their property journey.

What the role is all about:

As the Senior Lifecycle Marketing Manager - Consumer, you will lead the Consumer Engagement Squad and own the vision and strategy for deepening consumer engagement, drive measurable impact, and build a world-class team known for its influence and innovation.

Strategy & Vision: 

• Alongside the Head of Consumer Lifecycle, define and drive the annual Consumer Engagement strategy, shaping how we nudge members towards high-value actions and nurture them to conversion, in close alignment with the retention strategy.
• Contribute to team level OKR shaping, ensuring we are laser-focused on deepening engagement and converting high-intent audiences.

Impact & Delivery

• Be accountable for delivering on OKRs that demonstrate measurable business impact and ROI.
• Effectively showcase performance and business impact for your squad.
• Lead the team to build more intelligence into our messages, reduce friction in our funnels, and contextualise value to help consumers take their next step with confidence.
• Leverages AI to optimise how we work, prioritise for impact, and make space for innovation.
• Able to assist the team with troubleshooting technical problems or support campaign builds within our Marketing Automation platform.

Leadership & Influence

• Build, develop, and inspire a high-performing team, fostering a culture of transparency, radical candor, and innovation that attracts the best talent.
• Champion personalisation excellence across the business, influencing product roadmaps and the future of the consumer engagement program.
• Establish strong partnerships with leaders to proactively add value, champion the consumer experience, and identify new opportunities for growth.

What we’re looking for

• A Proven Lifecycle Leader: Significant leadership experience with a track record of developing strategies that deepen consumer engagement and drive conversion (10 years+ preferred).
• A Strategic, Data-Driven Thinker: The ability to translate consumer data into high-impact, multi-channel lifecycle programs (Nudge, Nurture) that deliver measurable ROI.
• A Champion for Personalisation: Deep expertise in personalisation at scale and experience influencing cross-functional teams (like Product and Data) to adopt new capabilities.
• An Innovator: Proven ability to leverage AI and marketing technology to optimise team performance, unlock creativity, and set new standards for excellence.
• An Influential People Leader: Demonstrated experience in building and developing high-performing teams, with a commitment to transparency, radical candor, and proactively sharing knowledge.
• A Natural Problem-Solver: A high level of accountability, bigger-picture thinking, and a relentless focus on scalable solutions and measurable impact.
• Hands on Platform Experience: Has experience working in Marketing Automation platforms (Braze preferred) and can dive into technical problems or support campaign builds.

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.  

Some of our Perks & Benefits include:  

• A hybrid and flexible approach to working 

• Flexible leave options including, birthday leave and purchase additional leave 

• Flexible parental leave offering for primary and secondary carers 

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity 

• Hackdays so you can bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 

Join our Talent Neighbourhood 

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!  

#LI-HYBRID