Lead strategic partner marketing initiatives to drive demand and revenue growth within Xero's accounting and bookkeeping partner community. Collaborate across teams on targeted campaigns and report on commercial outcomes.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
As Senior Global Partner Marketing Manager – Partner Growth, you will play a key strategic role in shaping and delivering global marketing initiatives within Xero’s accounting and bookkeeping partner community by delivering targeted marketing programs that increase product usage and revenue from existing Accountant and Bookkeeper customers (partners).
Reporting to the Global Head of Partner Journeys and Convert/Penetrate, you’ll lead the strategic direction and have responsibility for the successful execution of global, always on campaigns to drive demand within our partner base. Your focus will be on identifying high value opportunities, collaborating on strategy and working cross-functionally to deliver targeted marketing that deepens engagement, product penetration, and partner-led revenue growth.
You will provide strategic leadership across the Convert & Penetrate marketing function—bringing an insight-led, partner-first perspective to inform campaign direction, prioritisation of efforts, and the successful execution of, high-impact campaigns. You’ll act as a trusted advisor to senior stakeholders across Marketing, Sales, and Regional GTM teams—providing recommendations on how best to activate the Convert & Penetrate strategy
You’ll help us understand strategic audiences within our partner base, and work with our global GTM teams and regional marketing leads to experiment on demand generation tactics that can be scaled.
You’ll leverage insight into the most critical marketing motions to develop segment-specific initiatives that not only generate pipeline but also fuel organic growth through the consistent delivery of value to partners.
What you'll do
- Lead the strategic direction of the Convert & Penetrate partner marketing stream, ensuring all initiatives align to the global partner journey, commercial priorities, and Xero’s long-term growth strategy for existing partners.
- Own the global marketing framework for Convert & Penetrate, setting the guiding principles, campaign architecture, and performance expectations that regional teams will adapt and activate in-market.
- Act as a senior strategic advisor to regional GTM and marketing leaders—aligning global objectives with market realities, influencing prioritisation, and ensuring integrated execution across multiple functions and geographies.
- Drive cross-functional orchestration between Marketing, Sales, Product Marketing, Enablement, and Revenue teams to ensure global campaigns are cohesive, insight-led, and optimised for commercial impact.
- Champion innovation and scalability in partner marketing—introducing new approaches, tools, and plays that can be replicated globally while accommodating regional nuance.|
- Work closely with channel owners to lead experimentation strategy and campaign testing and ensure robust campaign insights
- Report at a senior level on the commercial outcomes of the Convert & Penetrate program, providing recommendations that influence executive decision-making and broader GTM strategies.
- This role does not have any direct reports, and is responsible for the cross-functional execution of strategy across global and regional go-to-market teams including lifecycle marketing, product marketing and revenue teams
What you'll bring with you
- 8 years’ marketing experience in a high-growth environment
- Experience of accounting/fintech and/or B2B marketing desirable
- Demonstrated experience contributing to global marketing strategies and leading cross-regional initiatives
- Familiarity with journey-based marketing frameworks, lifecycle planning, and performance measurement in a partner-led growth context
- A strategic B2B marketer with a proven ability to drive customer growth through marketing programs.
- Commercial and customer-centric, with a strong understanding of partner lifecycle dynamics and channel strategy.
- Analytical and insight-led, focused on experimentation-led optimisation
- A natural collaborator and communicator, able to build trust and influence across cross-functional teams and senior stakeholders.
- Proactive, adaptable and delivery-focused—able to manage competing priorities in a fast-paced, global environment.
- Curious, experimental, and innovation-oriented—always seeking new ways to unlock value and improve performance through marketing.
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
B2B Marketing
Crm Software
Data Analytics
Marketing Automation
Xero Hawthorn West, Victoria, AUS Office
Xero Melbourne (HQ) Office
Xero’s head office in Australia is in the buzzing suburb of Hawthorn, a stone’s throw from the CBD. Here, a diverse mix of Xeros work in both global and regional teams.
Similar Jobs at Xero
Cloud • Fintech • Information Technology • Machine Learning • Software
The Business Operations Manager will enhance execution of product strategies, drive collaboration across functions, and improve operational processes and rituals.
Top Skills:
OkrsProduct DevelopmentSaaS
Cloud • Fintech • Information Technology • Machine Learning • Software
The Performance Marketing Specialist will manage and coordinate promotional campaigns, ensuring detailed execution, quality assurance, and optimization of processes, while collaborating with cross-functional teams.
Top Skills:
Ai And Automation ToolsGoogle SuiteProject Management Tools
Cloud • Fintech • Information Technology • Machine Learning • Software
The Paid Social Specialist will manage paid social campaigns, optimize performance, implement tracking tools, analyze metrics, and collaborate across teams to drive ROI.
Top Skills:
Google AdsLinkedInMetaSQLTiktok
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
