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The Senior Director of Brand & Creative will define brand strategy, oversee creative teams, and enhance Deputy's digital presence. Responsibilities include brand management, content oversight, social media strategy, and web optimization to support business growth.
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
As the Senior Director of Brand Strategy and Digital Experience, you will shape and execute the company’s brand and digital strategies. This key role supports all go-to-market (GTM) functions, including Sales, Customer Success (CS), Services, Partnerships, and Marketing, ensuring a unified and impactful brand presence across all touchpoints. You will oversee Brand, Creative Services, Content, Social, and Web teams, collaborating cross-functionally to drive business growth and enhance customer experiences.
This role requires you to be:
Strategist: Develop and execute a comprehensive long-term brand framework that aligns with business objectives and positions the company for continued expansion.
Evangelist: Educate the company on the significance of the brand, its impact on business success, and how every interaction contributes to brand identity.
Performance Leader: Establish and track a measurement strategy that assesses brand performance and the ROI of brand initiatives and investments.
Visionary: Own brand positioning, messaging, and voice across all channels and touchpoints, ensuring consistent and aligned integrated marketing programs across the organization.
This is a unique opportunity to lead brand at a company with a real mission, a strong product, and a global footprint—while working alongside a marketing team that’s collaborative, scrappy, and driven to win.
Responsibilities
- Develop and implement a long-term brand strategy that aligns with business goals, ensuring brand consistency across all touchpoints and teams.
- Serve as a brand evangelist, educating internal teams on the importance of brand in driving business results and creating a unified brand identity.
- Collaborate with Sales, Marketing, Services, and Partnerships to craft integrated strategies and campaigns that support the brand vision and market positioning.
- Lead and inspire creative teams by providing insight-rich briefs that inform impactful, high-quality campaigns aligned with brand strategy.
- Oversee the creation, management, and optimization of content strategies to enhance brand awareness, including content creation, SEO, and web analytics.
- Lead and refine the company’s social media strategy to drive engagement, brand awareness, and lead generation across multiple platforms.
- Own the website strategy, architecture, and design to ensure seamless user experience and alignment with brand messaging, driving conversions and engagement.
- Measure and report on brand performance using data analytics, continuously refining strategies to demonstrate the effectiveness of brand initiatives.
- Manage budgets, resources, and external agency partnerships, ensuring ROI and marketing objectives are achieved within established timelines.
Requirements & Qualifications
- 15+ years of experience in brand strategy, with a focus on the B2B technology or SaaS space.
- Proven ability to simplify complex information into actionable insights that drive creative campaigns and business results.
- Experience leading creative teams and collaborating with agencies to produce high-quality, insight-driven work aligned with brand strategy.
- Strong communication and collaboration skills, with a track record of motivating diverse teams and influencing stakeholders.
- Results-oriented with expertise in using data and analytics to optimize strategies and demonstrate measurable business impact.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master’s degree is preferred.
Employee Perks
- Ownership in the company via Share Options
- Paternity/Maternity Leave Policies
- Flexible Remote-First Work Policy
- Company wide Development & Coaching
- Hackathons
- Awards - "Your Time to Shine & Celebrate Success"
- Social Events & variety of social clubs (Books, LGBT, Games, Sports)
- Mental Health Support
- Munch & Learns
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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Deputy Melbourne, Victoria, AUS Office
Deputy Melbourne, AU Office
Level 18/15 William St, , Melbourne, VIC , Australia, 3000
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