Lead marketing analytics for acquisition, activation, and retention. Build dashboards, data models, and pipelines; design attribution and incrementality measurement; run experiments (A/B, multivariate); partner with marketing and data engineering to deliver insights and embed data-driven decision-making.
The Role
What You’ll Own
What you bring
Our Story
Where and How We Work
How we’ll help you thrive
We are looking for a Senior Data Scientist to join Linktree’s Marketing team and become the analytical engine behind how we grow. In this role, you’ll turn complex, multi-source data into sharp insights that directly shape how we acquire, activate, and retain users at scale — influencing strategy from the ground up.
As a member of the Marketing team, you’ll partner closely with performance marketers, brand leads, and growth managers to design measurement frameworks, evaluate campaign effectiveness, and surface opportunities that drive real business outcomes. You’ll own the end-to-end analytics lifecycle — from data modelling and experimentation to insight delivery and executive-level storytelling.
This is a high-impact individual contributor role for someone who thrives at the intersection of rigorous analysis and strategic influence. You’ll be expected to challenge assumptions, translate ambiguity into clarity, and help embed a data-first culture across everything Marketing does at Linktree.
- Build and own the marketing analytics infrastructure — dashboards, data models, and automated reporting that give the team real-time visibility into performance across all channels
- Design and lead measurement frameworks for campaigns, including incrementality testing, attribution modelling, and multi-touch analysis that connect marketing spend to business outcomes
- Partner with performance marketing, brand, and growth teams to translate business questions into analytical workstreams and deliver timely, high-quality insights
- Identify growth opportunities and risks by proactively mining data for signals that aren’t yet on the team’s radar, and presenting findings in a way that drives action
- Lead experimentation across marketing initiatives — designing A/B and multivariate tests, analysing results, and building institutional knowledge around what works
- Contribute to the development of Linktree’s marketing data stack, working with Data Engineering to improve data quality, coverage, and accessibility
- Champion data literacy across the Marketing function, helping stakeholders build intuition for metrics, interpret results correctly, and make better decisions faster
- 5+ years of experience in data science, analytics, or a closely related field, with at least 2 years working in a marketing, growth, or consumer-facing context
- Strong proficiency in SQL and Python (or R), with hands-on experience building data pipelines, statistical models, and self-serve reporting tools
- Deep understanding of marketing analytics — including attribution modelling, incrementality testing, funnel analysis, cohort analysis, and campaign measurement
- Experience designing and analysing experiments (A/B tests, holdout tests) with a solid grounding in statistical inference
- Demonstrated ability to communicate complex analytical findings clearly to non-technical audiences, including senior leadership
- High comfort with ambiguity — you can define the right question, not just answer a pre-defined one, and you’re energised by problems that don’t have obvious solutions
- Experience working cross-functionally in a fast-paced, product-led organisation; ability to build trust with stakeholders and influence without direct authority
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nordstrom, Nike, Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Linktree Melbourne, Victoria, AUS Office
Melbourne, Victoria, Australia, 3066
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