Senior CRM & Lifecycle Specialist

We value inclusivity and diversity at Envato. Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on experience and passion, so if you’re keen to apply and need reasonable adjustments please let us know. We also encourage you to let us know the pronouns you use at any point during the recruitment process.

About Envato

We exist to empower creatives to thrive independently and as a community. We work to be the must-have, most used, intelligent and essential creative companion where we empower creatives to create freely and confidently, and accelerate their everyday creative process however and wherever they work.

We proudly support the lives of creative pros all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love. Our mission is to be the singular destination for creative assets. It doesn’t get much better than that! 

We are a global and rapidly scaling business. Blending purpose and profit, we're a passionate B Corp, committed to making a positive impact on the communities we engage in. You can read more about our purpose, mission and values on our website.

We’re leaders in flexibility and have embraced ways of working to encourage this for a long time. Where we can, let’s make work, work for you! Our roles can be based ANYWHERE in Australia or New Zealand, and while we all mostly work from home we’re proud of how we keep our global team connected.

The Role

As a Senior CRM & Lifecycle Marketing Specialist at Envato, you will play a key role in developing and executing comprehensive CRM strategies that enhance customer engagement, drive retention, and support growth goals for Envato. With a focus on lifecycle communications, you will lead initiatives that enhance the customer journey. You will thrive in leveraging data to craft targeted campaigns that resonate with diverse customer segments. Collaborating closely with various internal stakeholders, you will develop, present and continuously improve lifecycle marketing communications for an optimal customer and brand experience. 

This is a 12 month, fixed term position.

What you’ll be doing:

• Develop and execute CRM strategies by planning and launching lifecycle campaigns to drive engagement, growth, and retention.
• Analyse campaign performance metrics to identify actionable insights and opportunities for customer growth, incorporating industry trends and competitive analysis.
• Use customer data for targeted segmentation to ensure messaging aligns with customer needs throughout their lifecycle.
• Run A/B and control testing to continually optimise campaigns, presenting findings and recommendations.
• Collaborate with Design, Product, UX, Engineering, Analytics, and Marketing teams to support business initiatives and meet deliverable timelines.
• Innovate with creative engagement strategies, maintaining a consistent brand voice and developing campaign templates and workflows with Creative teams.
• Ensure all communications comply with privacy laws and industry best practices.
• Fulfil workplace health and safety responsibilities as part of Envato's commitment to a safe environment.

About you:

• 5+ years' experience in lifecycle marketing, with a track record of driving customer growth
• Skilled in data analysis to assess campaign performance and develop actionable insights for ongoing improvement.
• Strong communication skills, able to clearly present complex ideas in both written and verbal formats.
• Detail-oriented, experienced in crafting communications that engage audiences and drive results.
• Proven project management skills, adept at handling multiple priorities in a fast-paced environment.
• Collaborative, with a track record of working cross-functionally and influencing key stakeholders.
• Familiarity with various marketing channels such as social media, content marketing, and paid advertising.
• Deep understanding of marketing technology and automation, with experience in tools like Iterable and Segment as a plus.
• Knowledge of lifecycle marketing best practices, privacy regulations, and key performance metrics.

Some of the great things we offer

• We are a remote business with full flexibility for you to manage work and life as you need - outcomes are what’s important to us.

• We provide MacBook Pros or HP’s for you to do your best work, as well as all your initial and ongoing tech setup to suit your individual needs.

• It’s important you love your home office so we will provide a contribution towards your set up and a monthly allowance to support work from home costs. 

• Want to expand your family? We will support you! We offer 20 weeks paid primary carer leave (with super paid on top for the first 12 months); and 6 weeks paid secondary carers leave. 

• Connection is so important in a remote business. That’s why we provide you with an annual allowance to meet up with colleagues and share some food and a laugh. 

• Continuous improvement is encouraged and we provide an annual budget for you to put towards your learning. 

• We know our product is awesome so we will provide you with a free Envato Elements subscription for your side gigs and/or personal use.

• Your wellbeing is paramount and we provide access to a holistic assistance program that provides support in many areas of life and health.

Our culture

• We are B Corp certified & believe in succeeding sustainably as one global team. 

• We are leaders in flexible working and really walk the talk - our work from anywhere benefit allows you to work and travel for up to 3 months in another country. We have also removed standard hours from contracts to empower our people to work in a way that makes sense to them.

• We support working parents through a range of initiatives, including being a proud partner with Grace Papers.

• As part of our values and vision, Envato contributes 2% of profits to charities in each of the three main countries we operate in.

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We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.

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