Lead CRM strategies and executions for high-profile brands, focusing on customer experiences, lifecycle marketing, and data analysis. Collaborate with teams to enhance eCommerce performance and client relationships.
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.
Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
We need a Senior CRM & Ecommerce Consultant to be the driving force behind the CRM strategies that power growth for some of the region’s most exciting and high-profile brands across categories like beauty, fashion, health and lifestyle.
This is more than campaign execution — you’ll be shaping full-funnel customer experiences, building intelligent automations, and creating data-led journeys that move the needle. Working alongside a high-performing team of eCommerce, digital and marketplace specialists, you’ll collaborate across disciplines to deliver real, measurable impact.
You’ll have ownership, autonomy, and the opportunity to lead from the front. Whether you’re designing best-in-class lifecycle programs in Klaviyo, advising clients on segmentation strategies, or integrating CRM systems with broader tech stacks, your work will be central to our clients' success and ours.
This is a full-time role and will work a hybrid schedule based in either Melbourne or Sydney, Australia.
What is a day in the life of a Senior CRM & Ecommerce Consultant
- Lead the development and execution of end-to-end CRM strategies for clients.
- Manage BAU campaign activity, customer segmentation, A/B testing, triggered flows, and automated journeys in Klaviyo (must-have).
- Own CRM implementations, including systems integrations and data syncs with ecommerce platforms, CDPs, or ESPs.
- Provide expert consultancy across campaign strategy, lifecycle marketing, and personalisation.
- Identify and unlock CRM growth opportunities across acquisition, onboarding, retention, loyalty, and reactivation.
- Analyse campaign performance and deliver actionable insights to refine strategies.
- Ensure CRM data hygiene, accuracy, and regulatory compliance (e.g. GDPR).
- Support client eCommerce strategies, working closely with their digital and marketing teams.
- Advise on eCommerce operations, CRO strategies, product merchandising, and performance reporting.
- Collaborate on unified digital journeys across CRM and eCommerce touchpoints.
- Ensure data and platform integrations between CRM and eCommerce systems (e.g. Shopify).
- Lead client relationships and work cross-functionally to deliver high-quality, measurable outcomes.
- Scope, plan, and execute CRM and eCommerce projects on time and within budget.
- Support clients in optimising customer experience through data, technology, and messaging.
- Mentor junior team members and contribute to team capability building.
What will I need to thrive in this role?
- 3-5+ years of hands-on CRM experience, with a focus on strategy and execution in platforms like Klaviyo and DotDigtal.
- Experience in other email platforms is ideal but not essential.
- Strong portfolio of building flows, segments, campaign calendars, and automated journeys.
- Experience integrating CRM systems with eCommerce platforms (e.g. Shopify, Magento).
- Working knowledge of customer data platforms, lifecycle marketing, and retention tactics.
- Proven success using data to drive segmentation, testing, and personalisation.
- Experience in eCommerce strategy, operations and Shopify is highly regarded.
- Proficient in marketing analytics and reporting, including Google Analytics and Klaviyo insights.
- Strong client communication, project management, and stakeholder engagement skills.
What does high performance look like?
- CRM project outcomes delivered on time and in scope.
- Improvement in client CRM performance metrics (open rate, CTR, CVR, CLV).
- Number of new lifecycle strategies or flows implemented.
- Client satisfaction, retention, and upsell opportunities.
- Contribution to business growth through repeat business and referrals.
- Quality and impact of reporting and strategic recommendations.
Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- Competitive Pay
- Company issued stock grant (restricted stock units)
- 5 weeks annual leave
- 3-month parental leave
- 2 weeks supporting partner leave
- Smart Casual Dress Code
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Top Skills
Dotdigital
Google Analytics
Klaviyo
Magento
Shopify
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