Pedestrian Group, Nine’s youth-focused brand, connects with millions of young Australians through diverse content in culture, tech, gaming, fashion, and more. By joining us you will work with and learn from the brightest minds to create ground breaking content that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.
Job DescriptionAs Senior Creative Strategy Manager, you’ll play a pivotal role in accelerating revenue growth and driving innovative commercial opportunities across Australia, using top-tier insights, research and exceptional creative strategy to shape campaigns that’ll win awards.
Reporting to the Director of Studio Operations and Creative Strategy and living within our award-winning STUDIO team with some of the most creative minds around, you’ll be at the forefront of the commercial success for the business, cultivating strong internal relationships with stakeholders.
Your success will come from balancing Pedestrian Group’s ambitions with our clients' goals to develop campaigns that stand out and deliver impact.
Day to day you will:
- Develop exceptional creative strategies for cross–channel media campaigns using research that forms insights to solve client briefs and challenges.
- Unpack client briefs to identify strategic goals and actions to achieve them.
- Be the final say on creative campaign responses, including editing and refining strategies and pitch decks.
- Mentor and uplift the more junior team members in the Creative Strategy team.
- Use excellent writing and storytelling skills to communicate your creative vision and answer each client brief to perfection.
- Have the confidence to ideate across all Pedestrian brands with a production-focused framework, utilising our studio production capabilities to integrate brands seamlessly.
- Take the lead on your own brief responses with a hungry and fearless attitude, with the ability to work on multiple projects at once.
- Confidently present creative media strategies for campaigns to media agencies and clients.
- Be chronically online – staying on top of youth culture trends, industry trends, social media trends and technologies, using this knowledge and insight to build market-leading campaigns.
- Collaborate closely with the commercial partnerships team and Studio production team to ensure the seamless alignment and execution of strategic visions.
- Be a confident thought leader within the business – you always have knowledge to share with the wider business in the context of social media and cultural trends in Australia.
- Lead research projects with a combination of qualitative and quantitative sources.
What you’ll bring:
- Proven experience in a strategy-focused or adjacent role in media or advertising – or transferrable creative, marketing or branding experience.
- Excellent writing skills with a strong attention to detail.
- Lateral thinking with the confidence to defy the norm when appropriate – you’re not afraid to zig when others zag.
- Excellent presentation skills – you are confident pitching all the way up to the C-suite.
- Adaptable on your creative ideas – you can take feedback and run with it without being protective.
- An amazing curator, you can intuitively select the strongest route for a strategy to go down.
- In tune with pop culture, cultural movements and social media trends, in the know of what’s trending among young Australians – you always have a hot take on what’s happening socially and in the media, and you’re not afraid to share it.
- Highly creative mindset, coupled with the knack to turn creative ideas into actionable strategy.
- Exceptional storytelling, communication and interpersonal skills.
- Team player who thrives in a collaborative, cross-functional environment.
Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.
Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.
Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
