Senior Content Analyst

Job Summary

Who We Are

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice.

What We Offer

• Performance-related pay
• Access to thousands of learning programs so you can level-up
• Global presence across 22 countries; opportunities to work where we do business.
• Purchased annual leave scheme
• Additional Telstra day off
• Additional 30% off Telstra products and services
• Toolkit provided (laptop + mobile phone + plan paid for)

What is the focus of the role

As Senior Content Analyst, you are the insight engine behind Telstra’s content strategy. You track and report on content consumption across digital channels, helping the Content Group understand what works, what doesn’t, and where the next opportunity lies. You are working with data and insights to build out content performance KPI’s and dashboards that can track the effectiveness of personalised content modules, content merchandising, persona led strategies, and AI effectiveness. You will also help to defi ne and continuously monitor the digital content COE team KPI’s to inform continuous improvement of our next generation always-on content, campaign activation, and long-term content strategy.

You work closely with other analysts across the business unit to connect content performance with broader trading, loyalty, and engagement outcomes. Using dashboards and reporting tools, you surface actionable insights that enable Content Specialists to forecast, and content strategies recommend personalisation plans, optimise experiences and drive measurable impact. This is a data-driven, collaborative role that blends analytical rigour with strategic influence. You bring clarity to performance, confidence to decision-making, and momentum to content evolution.

Your key responsibilities include:

• Monitor and report on content consumption across Telstra’s owned channels (web, app, email, push, social)
• Use dashboards and provided reporting tools to track engagement, reach, and conversion metrics Analyse trends in content performance and identify
• Ensure compliance with data governance and reporting standards
• Continuously improve reporting processes and visualisation for clarity and impact opportunities for optimisation
• Collaborate with analysts across the business unit to connect content insights with trading, loyalty, and engagement outcomes
• Feed actionable insights into Content Specialists to inform content activation and continuous improvement
• Support editorial calendar planning with performance driven recommendations
• Contribute to the development of measurement frameworks for content success
• Present insights and recommendations to stakeholders in clear, actionable formats

What You’ll Bring

Key Skills and Technical Expertise:

• Content performance analytics and reporting
• KPI tracking (engagement, reach, consumption, conversion)
• Dashboard navigation and data visualisation (Power BI, Tableau, Adobe Analytics)
• Collaboration with content and trading teams
• Insight synthesis and stakeholder communication
• Data governance and compliance
• Editorial calendar contribution based on performance trends
• Continuous improvement of reporting processes
• Familiarity with A/B testing and optimisation frameworks
• Strategic thinking for content evolution

If you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you! 

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on [email protected] or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment