Senior Analyst - Loyalty

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city‑sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.

About the role

Join our LinktUp Rewards team, where we use data‑driven insights to shape the future of customer loyalty and strengthen member engagement. We’re looking for a Senior Loyalty Analyst who is passionate about understanding customer behaviour, skilled at uncovering meaningful insights, and confident influencing strategic and commercial decisions.

In this role, you’ll lead analytics across our loyalty program, evaluating performance, identifying trends, and providing insights that help drive program growth, partner value, and improved customer outcomes. You’ll work closely with teams across Customer Insights, Marketing, Data Engineering and Partnerships to ensure high‑quality data, robust reporting, and actionable recommendations.

Day to day, you will:

• Analyse large and complex datasets to understand loyalty program performance and member behaviour

• Conduct deep‑dive analysis to uncover trends, diagnose issues, and identify commercial opportunities

• Evaluate marketing campaigns and partner activities, providing recommendations to optimise performance

• Build and maintain dashboards and reporting frameworks that track KPIs such as engagement, redemption and ROI

• Design and maintain the end‑to‑end finance reporting system for LinktUp, ensuring accurate revenue recognition and partner invoicing

• Collaborate with Data Engineering and Customer Insights to ensure data quality, integrity and accessibility

• Develop segmentation, behavioural insights and customer trends to support targeted marketing

• Present insights clearly and influence senior stakeholders across the business

• Mentor and support analysts to uplift capability across the team

We’re looking for someone with:

• Experience analysing large, high‑volume datasets and applying strong quantitative problem‑solving

• Proficiency in SQL and BI tools such as Tableau or Power BI

• Experience with statistical tools (Python or R is a plus)

• Strong communication skills with the ability to translate complex data into clear, actionable insights

• Expertise in customer segmentation, targeting and audience design

• Experience working in complex data environments and partnering with engineering teams

• The ability to work independently, manage ambiguity and influence stakeholders

• Experience in loyalty analytics is highly desirable

• If you meet most of these requirements but not all, we still encourage you to apply.

With a career at Transurban, you’ll enjoy a range of benefits, including:

• Flexible working and leave options, including the ability to purchase up to six additional weeks of leave

• 16 weeks paid parental leave for all parents, with superannuation paid during unpaid leave

• Learning and development opportunities to support your career growth

• Health and wellbeing support, including access to Headspace, EAP and wellness facilities

• Share offers, insurance benefits and financial wellbeing programs

• Social activities, community programs and paid volunteer days

• We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.  

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns. 

We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on [email protected].  

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