Position Title
[SC] 皮膚科領域 リットフーロチーム_部長 /SC Litfulo Brand Lead (Sr. Manager)
Division/Department
Dermatology Commercial Strategy Team (Marketing) / Specialty Care
Reporting Line
Dermatology Commercial Lead
Position Purpose
Lead the strategic development of the brand through brand planning, life cycle management, and the execution of key tactics to maximize the revenue and the profit of assigned products or therapeutic area. Lead and manage financial and human resources to improve the efficiency of the assigned team. This position has direct P&L accountability.
Litfulo, launched in September 2023, is a treatment for severe Alopecia Areata with a new MOA of JAK3 and TEC family kinases inhibitor. Litfulo is a priority product for Pfizer Japan and is important to the growth of Pfizer.
Description of Primary Role & Responsibility
Lead following activities for achieving financial budget (revenue and IBT in Operating Plan) for the portfolio.
- Development of precise financial forecasting for the portfolio including budget, long-range sales forecast(LRF) and the latest estimate.
- Development of Operating Plan for the portfolio.
- Monthly performance update of the portfolio to the regional president with right KPI tracking and clear commentary.
- Take appropriate measures once some gaps would happen between forecast and actual, and improve the accuracy of forecasting.
- Development and the execution of actions to generate incremental revenue.
- Development and the execution of actions to minimize the cost in order to improve IBT.
- Efficient management and allocation of marketing resources to make sure cost effective results.
Lead the development and execution of Brand Plan or strategic initiative for maximizing brand opportunities and values.
- Market research (quantitative/qualitative), analysis to understand customer insights and make a decision.
- Identify hidden opportunities in diversified portfolio.
- Lead the process for developing robust brand plan including discovering customer insight, customer segmentation/targeting, situational analysis, developing innovative strategy/value proposition and communication approaches to overcome key issue/opportunity based on situational analysis.
- Lead the communication process to Sales division through POA or other communication channels.
- Make sure the planned activities are well implemented by putting relevant KPI measurement to track.
- Development of constructive relationship with external partners and agencies.
- Lead the creation of opportunities for investment on life cycle management.
- Investigation of market trend carefully to catch up issues/opportunities and consider product life cycle management for growth.
- Identify potential growth opportunities and develop innovative promotion approaches in consideration of market environment changes.
- Provide strategic analysis and business case evaluations from a commercial perspective with internal decision making or endorsement.
Manage portfolio sustainability and ensure stable supply.
- Project management and coordination of multi-functional group of colleagues to address any supply issues.
- Smooth and appropriate communications with management level for updating any issues at a timely manner for solving or avoiding any critical supply disruptions.
- Make a strong cross functional collaboration with all relevant partner lines (Sales, Finance, Medical, R&D, Supply, PR, etc).
- Monitor and resolve any supply issues in close relationship with PGS（Pfizer Global Supply）.
- Lead financial modeling and commercial assessment of risk/opportunity for the endorsement (ie. Site transfer, issue in sourcing, supply challenge package change, discontinuation and divestiture.)
Lead collaboration management
- Manage collaboration-based product's profitability.
- Maintain and enhance better partnership with collaborative companies.
- Improve profitability by optimizing contract with collaborative companies.
- Support Business Development opportunities including evaluation of brands buy-in/sell-out.
Reinforce ownership culture within the team to build a high performing team.
- Take measures to enhance ownership mindset within team.
- Identify key issues based on company-conducted engagement survey and develop right action plan to improve the culture and engagement.
Develop the talents for next leadership.
- Identify development area of each team member and make right direction or coaching to members.
- Generate optimal opportunities for team members based on their developmentneeds.
Make sure 100% Compliance with all law, regulation, SOP, internal or external rule/policy.
- Having an excellent legal mindset, encourage team members to increase the sensitivity to risk management.
- Ensure team members to complete all necessary trainings for compliance.
Desired Behavioral and Technical Skills
1. Behavioral Skills
Strong enthusiastic, leadership and ownership mindset to drive the business.
Robust logical thinking capability for analyzing diverse data and information, and for communicating with senior management in well-organized way.
Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
Strong ability to be insightful, innovative, entrepreneurial and collaborative.
Richness and flexibility on idea creation which can bring exciting marketing strategy toward unexcavated customer insight.
Demonstrated ability of working with and influence on multiple stakeholders and functions.
Ability to develop future Pfizer leaders by coaching, as well as outstanding human-relationship capability for team building is required.
2. Technical Skills
Strong marketing competency.
Excellent financial acumen in addition IT literacy for forecasting and business case development.
Knowledge of pharmaceutical and healthcare industry and external environment.
Understanding of compliance, integrity
Excellent presentation skill, communication skill, coaching skill.
3. Experience
Extensive experience developing and implementing pharmaceutical business strategy.
Required at least 5 years of experience at sales and marketing in the Pharmaceutical Industry.
Experience launching new products is more preferable.
Preferably people management experience
Additional experience in non-traditional pharmaceutical marketing preferred such as IT integration business and AI technology. Experiences outside pharmaceutical industry are welcomed.
Proven track record of leading projects, driving changes and organizing teams that successfully achieve milestones and deliverables.
Experience working in multiple cultures and demonstrated ability to work effectively across cultures.
4. Education / Certification
Bachelor's degree or advanced. MBA is more preferable.
5. Language
Written and oral communication/presentation skill in English and Japanese.
Business-level English proficiency is required to engage in discussions with members of the global headquarters. TOEIC score of 800 or higher is preferred.
Organizational Relationships
Internal
Other marketing team, Sales, Finance, Medical, DJ(R&D), BD, PGS（Pfizer Global Supply）, S&OP, Supply, CQSA (Corporate Quality and Safety Assurance), A&V(Access & Value), PR, etc. Both local and global.
External
KOLs, Advertisement agency, Physician, Pharmacist, Wholesaler, etc.
Resource Managed
Marketing team members
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
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