Sales Development Representative

HiBob is a modern HR platform, but make no mistake - we're a tech sales business with a high-performing global GTM team behind us. Since 2015, we've achieved consecutive triple-digit year-over-year growth, making us the choice HRIS of over 3000 midsize and multinational companies worldwide. APJ is a key part of that growth story, and we're building the team to match.
Our platform goes beyond core HRIS. Bob is a modular, data-driven solution that supports the full employee lifecycle - from hiring and onboarding through to performance, compensation, and workforce planning. Increasingly, our modules connect beyond HR, integrating with finance and other business functions to give companies a single source of truth for their people's data.
Fast-growing companies across the globe such as Oscar Wylee, SafetyCulture, and Mighty Ape rely upon Bob to help them create the best work experiences for their people.
About the role

As an Inbound Sales Development Representative at HiBob, you’ll be the first point of contact for organisations already showing interest in Bob.
Whether someone has requested a demo, downloaded content, attended an event or reached out through our website, you’ll engage with them quickly, understand their business challenges and determine how HiBob can help.
Success in this role is about delivering an exceptional first experience with HiBob. You’ll qualify opportunities, educate prospects, remove barriers in the buying journey and connect them with the right Account Executive when the timing is right.
Working closely with Marketing and Sales, you’ll play a critical role in converting demand into high-quality pipeline while ensuring every prospect has a seamless and engaging experience.

• Respond with speed: Engage inbound enquiries quickly to maximise conversion.
• Help prospects and qualify: Understand business challenges and uncover genuine opportunities.
• Create exceptional first impressions: Represent HiBob through thoughtful, personalised conversations.
• Fuel growth: Turn marketing demand into qualified pipeline for our sales team.

Job responsibilities

Manage Inbound Demand

• Respond promptly to inbound enquiries via phone and email.
• Qualify prospects through consultative conversations to understand business needs, priorities and buying readiness.
• Schedule high-quality discovery meetings with Account Executives, ensuring an exceptional first experience with HiBob.

Guide Prospects

• Help prospects understand how Bob addresses their business challenges.
• Answer initial product and commercial questions, recommend relevant resources, and engage specialist teams when needed.

Drive Pipeline Excellence

• Maintain accurate CRM records and manage inbound opportunities effectively.
• Follow up consistently to maximise conversion and re-engage qualified leads showing renewed interest.

Collaborate Across Teams

• Partner with Marketing and Account Executives to improve lead quality, ensure seamless handovers and deliver a great customer experience.
• Share customer insights to strengthen messaging, campaigns and sales processes while contributing to continuous improvement.

What we’re looking for

Requirements are often considered a measure of how equipped you are to do the job, but sometimes they’re not the only factor. Even if you don’t meet every requirement, we’d still love to hear from you.
We’re looking for someone who is:

• Passionate about helping businesses solve real problems.
• An excellent communicator with strong written and verbal communication skills.
• Naturally curious and enjoys asking thoughtful questions.
• Organised, proactive and able to manage multiple conversations simultaneously.
• Commercially minded with a strong interest in building a career in SaaS sales.
• Comfortable learning new technology and explaining complex concepts simply.
• A collaborative team player who enjoys working across Sales and Marketing.
• Adaptable, resilient and energised by a fast-paced, high-growth environment.

It’s also a bonus if you have:

• Experience in inbound sales, lead qualification, customer-facing support or SDR/BDR roles.
• Experience working in SaaS or another technology company.
• Experience using Salesforce, HubSpot or similar CRM platforms.
• Experience with live chat platforms or sales engagement tools.
• Knowledge of HR technology or HR processes.

Why join HiBob?

You’ll join one of the fastest-growing SaaS companies globally, with genuine opportunities to accelerate your career.
At HiBob you’ll receive:

• World-class onboarding and sales enablement.
• Clear progression pathways into Business Development, Account Executive and other GTM roles.
• Coaching from experienced sales leaders invested in your growth.
• Best-in-class sales technology and enablement tools.
• The opportunity to help shape how modern businesses manage their people.
• A collaborative, ambitious and high-performing culture where learning and growth are celebrated every day.