Beckman Coulter Diagnostics
Regional Automation & Genomics Marketing Development Manager
Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answersand our commitment to excellence.
Beckman Coulter Life Sciences is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Do you want to work in dynamic team ? Do you enjoy a fast moving work environment? Then read on!
We are currently seeking a Regional Automation/Genomics Market Development Manager who will be responsible for the team's coordination with clients and internal teams.
This position is part of the APAC team
In this role, you will be responsible for:
Driving Regional Marketing & Commercial Execution includes localize and global marketing campaigns, product launches, and workflow messaging across the region.
Technical & Application Support: develop sales tools: ROI/TCO models, battlecards, workflow maps, competitive comparisons, and presentation content, build workflow‑specific value propositions and enable consistent commercial execution across Sales, FAS, Service, and channel partner teams.
Provide hands‑on support to Application and Sales teams through method development, workflow refinement, and troubleshooting for automation systems, and create SOPs, templates, best practices, and scalable workflow libraries for key applications.
Produce competitive matrices and positioning, conduct application-level competitive analysis vs major automation vendors and identify niche automation opportunities and develop targeted activation strategies.
Act as the central communication link between Global Marketing/Product Management and TASK commercial teams, adapt global content, campaigns, and strategies for execution across multiple countries and cultures.
The essential requirements;
Bachelor’s degree or above in Life Sciences, Biotechnology, Engineering, Chemistry, or related fields
At least 5 years’ experience in laboratory automation, scientific instrumentation, robotics, or related fields.
Technical: Hands‑On Automation Application Expertise
Fluent in written and spoken English
Experience with global team communications
It's good to have;
Experience supporting multiple countries or distributors preferred.
Genomics/NGS knowledge optional but advantageous.
Liquid handling automation, workflow design, troubleshooting; genomics a plus
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.



