The Programmatic Manager will develop and execute paid programmatic strategies, manage campaigns, optimize ROI, and collaborate with teams to align marketing goals.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
We are seeking a highly skilled and motivated Programmatic Manager to join our dynamic Paid Social & Display team sitting within our Marketing function. You are someone who is passionate about leveraging paid programmatic channels to drive measurable results and optimise campaign performance. This role requires a deep understanding of paid programmatic platforms, tracking solutions, advanced measurement, and an inclination to work cross-functionally across analytics, applied science, and creative optimisation to drive ROI through data-driven performance advertising.
What you'll do:
- Develop and execute paid programmatic digital media strategies across various platforms such as DV360, and programmatic channels such as display, video and audio etc to drive New MRR subject to LTV/CAC constraints
- Lead the technical development of the channel; onboard and lead the implementation of third-party tools (FMPs, Creative Optimisation tools) and work with Applied Science to develop in-house bidding and audience-based optimisations
- Plan, launch, and optimise paid digital programmatic campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with agency partners
- Deliver programmatic campaigns comprising of, but not limited to Native, Display, BVOD, YouTube, Outstream, DOOH and Rich Media; in partnership with agency partners
- Manage tag integration and assignment across CM360 and DV360
- Monitor campaign performance closely, analyse key metrics, and steer campaigns to maximise ROI
- Create and refine processes to allow for streamlined ways of working and accurate delivery of tasks
- Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximise incrementality through testing
- Collaborate with the creative optimisation team to develop compelling ad creatives and landing pages that drive conversions
- Own a testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume
- Maintain a strong level of understanding in relation to business and market segments to ensure recommendations and opportunities are aligned with data and industry trends
- Stay up-to-date with industry trends, platform updates, and best practices in paid programmatic advertising to drive innovation and continuous improvement
- Work closely with cross-functional teams, including marketing, analytics, and sales, to align paid digital media strategies with broader marketing objectives and business goals
What you'll bring with you:
- Deep experience running data-driven Paid programmatic marketing programs with global reach
- Extensive experience in growth/performance/ programmatic marketing
- Previous experience building digital programmatic marketing programs
- Hands on SQL knowledge & experience
- Previous exposure at a tech/SaaS company with complex conversion funnels
- Proven ability to work cross-functionally to drive Paid Digital Programmatic ROI
- A strong level of understanding in relation to business and market segments to align with data and industry trends
- Deep understanding of tracking technologies and analytics
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
Cm360
Dv360
SQL
Xero Hawthorn West, Victoria, AUS Office
Xero Melbourne (HQ) Office
Xero’s head office in Australia is in the buzzing suburb of Hawthorn, a stone’s throw from the CBD. Here, a diverse mix of Xeros work in both global and regional teams.
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