Product Marketing Specialist

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

We’re looking for a strategic and customer-focused Product Marketing Manager to drive go-to-market success, product adoption, and market differentiation. You’ll be the bridge between product, marketing, and sales—crafting compelling messaging, enabling sales teams, and ensuring our products resonate with the right audiences.

What you’ll need to bring to the role & Experian

• Strategic Thinking & Commercial Acumen: Strong understanding of go-to-market strategy, customer segmentation, and sales enablement.
• Content & Brand Awareness: Ability to support content creation and ensure brand consistency across channels.
• Analytical Mindset: Comfortable using data to inform decisions, track performance, and optimize messaging.
• Collaboration & Communication: Strong interpersonal skills to work effectively with product, sales, and creative teams and excellent communication and storytelling skills

Work that matters - What you’ll be doing

• Messaging & Positioning
  • Craft clear, compelling messaging that communicates product value and differentiation.
  • Conduct competitive analysis and market research to inform positioning.
  • Create and maintain product collateral, including datasheets, pitch decks, and web content.
• Go-to-Market Strategy
  • Develop and execute go-to-market plans for new product launches and feature updates.
  • Define target audiences, value propositions, and positioning strategies.
  • Collaborate with product managers to align marketing with product roadmaps.
• Sales Enablement
  • Equip sales teams with tools, training, and content to effectively sell the product.
  • Develop case studies, battle cards, and objection-handling guides.
  • Partner with sales to gather feedback and refine messaging.
• Customer & Market Insights
  • Conduct customer interviews, surveys, and win/loss analysis to understand buyer needs.
  • Monitor market trends and competitor activity to inform strategy.
  • Use insights to influence product development and marketing campaigns.
• Cross-Functional Collaboration
  • Work closely with marketing, product, sales, and customer success teams.
  • Support demand generation efforts with product-focused content and campaigns.
  • Ensure consistent messaging across all customer touchpoints.

More about you

• 5+ years of progressive experience in marketing roles, preferably in B2B or product-driven environments.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Benefits/Perks:

• Novated Leasing & Salary Packaging
• Great compensation package and bonus / commission plan
• Core benefits including Experian shares discount and wellness program
• Flexible working environment, hybrid model
• Flexible time off including volunteer time off, personal leaves and paid holidays
• 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here