The Product Marketing Specialist will manage marketing strategies and campaigns for AI products, collaborate with teams, and gather customer insights to improve marketing effectiveness.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
We are looking for a Product Marketing Specialist to join our Spark team - an AI first, lean, fast-moving & corss functional crew for a 12-month parental leave cover. You will own the marketing strategy and execution for our AI-first products, helping us ship quickly and learn directly from our creative community
What you'll be doing
- Manage the product marketing roadmap across beta, launch, and business-as-usual phases.
- Execute campaigns across email, social, paid growth, and SEO to drive customer acquisition and early adoption.
- Collaborate with product and design teams to influence the roadmap based on customer feedback.
- Create and refine positioning, messaging, and marketing assets for target segments as Spark products evolve.
- Stay close to our customers by regularly talking to creative professionals to test messaging and feed insights back into product decisions
- Track performance against goals and share insights to improve marketing and product decisions.
About you
- Previous experience in a similar SaaS, creative or agency background
- Experienced in product and growth marketing, with a focus on taking products to market in early-stage environments.
- Skilled at running multiple digital acquisition channels (email, social, paid growth, partnerships, SEO, community)
- Possess a strong curiosity for AI with hands-on experience in generative AI and vibe coding tools like Cursor.
- A self-starter who is proactive and thrives in a changing fast-paced environment.
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
#LI-Remote
Top Skills
AI
Email Marketing
Marketing Automation.
Paid Growth
Seo
Social Media Marketing
Envato Melbourne, Victoria, AUS Office
551 Swanston St, Melbourne, Victoria, Australia, 3000
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