As Product Marketing Lead, you'll develop strategies for product positioning, in-app user experiences, and effective marketing campaigns to drive customer engagement and product adoption.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the Role
As the Product Marketing Lead, you'll shape how Envato shows up in the creative industry by bridging the gap between what we build and what our customers actually need. You’ll own the go-to-market strategies that drive product adoption and craft compelling narratives that help creative professionals understand how our toolkit fuels their work. This role sits at the intersection of Product, Design, and Marketing, where you'll have a real impact on product launches, in-app experiences, lifecycle journeys, and how customers experience Envato from their very first interaction through to long-term loyalty.
What you'll be doing
- Develop clear positioning and messaging for new product features that resonate with creative professionals.
- Lead the strategy for in-app lifecycle journeys, including onboarding, re-engagement, and churn prediction.
- Partner with Marketing teams to shape launch strategies, campaign concepts, and the right channel mix.
- Collaborate with Product and Design on in-app messaging to support user activation and retention.
- Build partnerships across the creative and tech landscape to add value to the Envato subscription.
- Work with external partners and creators to help customers discover and master Envato’s tools.
About you
- Significant experience in consumer or product marketing within the tech sector; AI tool experience is a plus.
- A proven track record of managing successful product launches that drive both adoption and revenue.
- Strong storytelling skills with the ability to translate technical features into compelling human stories.
- Comfortable collaborating across product, design, and marketing teams to keep projects moving.
- Ability to thrive in a fast-paced environment that values autonomy and quick iteration.
- A pragmatic approach to marketing that focuses on clarity over jargon.
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
#LI-Remote
Top Skills
Ai Tools
Marketing Strategies
Product Launches
Envato Melbourne, Victoria, AUS Office
551 Swanston St, Melbourne, Victoria, Australia, 3000
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