Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.
Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.
Our mission is clear: Make journey management the most powerful business tool in the world.
If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.
Role Overview:
As a Principal Sales Engineer, you will play a critical role in the sales process by working closely with the sales team and prospective customers to demonstrate the technical capabilities and business value of TheyDo. You’ll use your deep technical knowledge and consultative approach to showcase our platform’s capabilities, shape tailored solutions, and ensure our customers are set up for success. You’ll be a trusted advisor, guiding customers, tackling complex business challenges, and demonstrating how TheyDo delivers measurable value.
Key Responsibilities:
Sales Partnership: Collaborate closely with account executives to understand customer needs and craft compelling presentations, demonstrations, and proof-of-value solutions that highlight our platform’s unique value.
Customer Discovery: Lead discovery sessions with customers to understand their pain points, technical requirements, and business goals, ensuring alignment between their needs and our solution capabilities.
Solution Design: Create and tailor customised solutions that address client-specific challenges, leveraging the full capabilities of TheyDo's products.
Product Demonstrations: Develop and deliver in-depth product demonstrations, both virtual and in-person, showcasing how our platform solves key business problems.
Proof of Value (Pov) Development: Design and lead proof of values and pilot projects to validate technical feasibility and demonstrate ROI to potential customers.
Technical Expertise: Provide technical guidance and answer detailed product questions related to integrations, API capabilities, security protocols, scalability, and performance.
RFP/RFI Support: Assist in responding to RFPs, RFIs, and other technical documentation requests to demonstrate the competitive advantages of TheyDo's solutions.
Cross-functional Collaboration: Work with product management, engineering, and customer success teams to ensure alignment of product capabilities with market needs and customer feedback.
Market Awareness: Stay current on industry trends, competitive offerings, and new technologies to provide informed insights to customers and internal teams.
Qualifications:
Experience: Proven experience in a pre-sales, solutions consulting, or technical consulting role, ideally in SaaS, customer experience (CX), AI, collaboration, or analytics platforms.
Technical Skills: Strong understanding of cloud-based platforms, APIs, data integrations, enterprise software architectures, and security best practices.
Industry Knowledge: Experience with customer experience management, AI-driven analytics, or collaboration tools, with a proven ability to understand customer needs and align solutions accordingly.
Communication Skills: Excellent presentation and communication skills, with the ability to explain complex technical concepts to both technical and non-technical audiences.
Problem-solving: Proven ability to analyze complex business problems and translate them into practical solutions using our platform.
Preferred Skills:
Experience with CX platforms
Hands-on experience with APIs, scripting, or light development for creating custom solutions.
Familiarity with modern sales methodologies like MEDDICC, Value Based Selling and Customer-Centric Selling.
Take a look into our GTM here:
💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!
🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.
🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.
🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December.
🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.
🧘♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.
👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.
👨💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.
🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France.
⚒️ Latest tech & tools - MacBook Air, Pro or laptop, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.
🚀 Continuous growth of our benefits package as we continue to grow in size
To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.
About TheyDo
Our core values are the driving force behind every decision we make.
We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.
TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.
Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner.
If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!
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