The PR Account Executive will support account teams with client service, research, and communication marketing, while demonstrating project management skills and building media contacts.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
The Account Executive (AE) is responsible for supporting account teams in daily activities. They will continue to learn Edelman's various consulting processes/approaches and support account teams in the execution of these processes for clients. They will also be expected to upgrade their working knowledge of our integrated practices and products and become more learned in the fundamentals of communication marketing.
An AE will possess excellent interpersonal and communication skills along with the ability to work effectively with a variety of account service staff within a specific set of accounts. They will embody the spirit of Edelman's values and behaviours and uphold these in all aspects of their delivery.
The immediate mission of this role is to build on the foundations and to demonstrate growing capabilities across the principles of client service and working in a global communications marketing business. The AE will need to be a detail oriented, highly organised, deadline driven practitioner who values team goals but is self-managed and able to work autonomously.
Qualifications
- At least 12-18 months- of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
- A bachelor's degree in a relevant field from an accredited college or university
- A demonstrated interest in the technology sector, with a particular passion for B2B and corporate communications
- Basic proficiency with generative AI tools (e.g., ChatGPT, Copilot) and curiosity about how AI can support and enhance modern communication practices
- Strong research, writing and editing skills and the ability to develop media contacts/relationships
- Solid grasp of all basic public relations tools and how they are used to achieve client goals
- Intricate level of understanding of the account(s), the clients' businesses, products, markets, personnel, outside influencers, opposition, etc.
- Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies
Responsibilities
- Supports team with client service administration and junior consulting requirements across designated accounts
- Demonstrate greater capabilities across research, writing, administrative and organizational skills and strategies to facilitate best results for team and clients
- Demonstrate excellent project management and event management capabilities
- Build on your current network of traditional and online media contacts
- Take ownership of this critical level of account service across assigned clients
- Demonstrates growing knowledge of key client information, including business strategy, industry trends, products and services, key customers, competitors, and the role of AI, innovation, and emerging technologies within the client's scope
- Ensure capabilities across various tools embedded in client service practice (Be media monitoring tools, research tools
- Demonstrate increased knowledge of social media tools, including Facebook, Twitter, Instagram, Snap Chat, YouTube etc and how they are best integrated in projects and campaigns
- Ensure you follow Edelman's financial policies and processes and that your responsibilities in this area are diligently adhered to (regular accurate monitoring/recording/approval)
- Contribute to the performance appraisal process for peers, managers and interns
- Supervise juniors/interns/ trainees and contribute to buddy and mentor program as requested/advised
- Understand internal operations and inter-team cooperation and always aim to be a positive influence and role model
- Commit to continuous learning and improvement of your tactical skills by undertaking Eli training and seeking other training, including on-the-job training and mentoring
- Demonstrate behaviours consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
- Ensure you fully understand your KPIs and that you and your line manager are working towards them being achieved in a timely manner
- Participate in new business process including research, audits and preparation of proposals
- Be aware of industry movement amongst clients and competitors and communicate to key people
- Participate in internal training offering and industry opportunities
- Network amongst client groups and relevant industry peers
- Stay up to date with emerging technologies and trends
ABOUT EDELMAN AUSTRALIA
At Edelman, we help solve our clients biggest corporate or consumer brand challenges. We do this by building trusted brands and applying 25 years of research and understanding of Trust.
We believe action earns trust; its only through meaningful and relevant actions that we can demonstrate a commitment to stakeholders that resonates and gives them reason to care and share.
The information revolution has made trust the most valuable commodity in business today.
Against this context, we’ve established capabilities through people, tools, data and technology that protect, promote and evolve our client’s brands in today’s environment, both inside and outside their organizations.
We are a team of 65+ analysts, planners, strategists, advisors, creatives, producers, storytellers and more. Operating across 3 locations of Sydney, Melbourne and Brisbane, we work with some of Australia’s most consequential brands.
We are Trusted to be Bold. This phrase underpins everything we do, running through our expertise, offerings, the way we show up, what we strive to create and how we work with you; it’s in our purpose and our people, it’s core to our network, It’s how we build our teams and offerings and, most importantly, it’s in the way we work
Our purpose is to create a better future by building Trust between brands, people and society.
OUR VALUES:
The Relentless Pursuit of Excellence:
· Bringing the best of ourselves and partners to our clients;
· Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so.
The Freedom to be Constantly Curious
· Tenacious and thorough approach that drives creativity and growth for clients and ourselves.
· Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints.
The Courage to Do the Right Thing
· Being a trusted and resilient partner for clients, colleagues and communities.
The Commitment to Positively Impact Society
· Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards;
· Performing our work with an environmental conscience, and a sense of tolerance, fairness and equality.
Edelman is committed to creating equality and diversity in our workforce. We do not discriminate based upon race, religion, nationality, disability gender or age. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
Top Skills
Generative Ai Tools
Media Monitoring Tools
Research Tools
Social Media Tools
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