Performance Marketing Lead

In this role you'll be responsible for:

• Operating as Kogan.com’s Google Ads, paid social and all forms of digital media subject matter expert, combining best practice with deep technical execution.
• Driving commercial performance outcomes via setting up leading practice automation, feed optimisation, attribution modelling and segmentation practices. 
• Serving as the in-house media authority with advanced hands-on expertise in campaign set up, feed management, and attribution modelling.
• Building scalable campaign frameworks, optimising audience segmentation, and ensuring robust conversion tracking accuracy across all activity.
• Acting as the technical authority on campaign implementation, tracking, and measurement frameworks
• Serving as the subject matter expert on all forms of media technology, ensuring the team leverages tools and data to their fullest potential.
• Translating complex technical concepts into actionable insights for marketing and executive stakeholders
• Personally, and managing direct reports, setting up, managing, and continuously optimising media campaigns across paid search, paid social, affiliate marketing, remarketing, and other performance-driven digital media channels.
• Defining and executing the overall paid media strategy, ensuring alignment with business goals.
• Analysing campaign performance data, generating actionable insights, and implementing optimisations to maximise customer acquisition, revenue growth, and return on investment (ROI).
• Managing hands-on execution across key platforms including Google Ads, Microsoft Ads, Meta, Tik Tok and emerging channels.
• Delivering regular performance reports to senior leadership, including strategic recommendations grounded in data.
• Overseeing the performance marketing budget with a focus on cost efficiency and profit maximisation.
• Running various tests across creative, copy, targeting, bidding strategies, and landing pages to inform optimisation efforts.
• Using tools such as Google Analytics, looker studio, Tableau, and other data platforms to measure performance and inform ongoing strategy.
• Providing leadership and mentorship to a growing Performance Marketing team, while also being directly responsible for campaign delivery and performance.
• Collaborating cross-functionally with internal teams to align campaigns with business initiatives and promotional calendars.
• Exploring and testing new platforms, channels, and ad formats to unlock additional growth opportunities.
• Staying abreast of digital marketing trends, platform updates, and industry innovations to maintain a competitive advantage.
• Working closely with Engineering and Marketing teams to support campaign delivery and ensure operational excellence.
• Implementing and refining tools and processes to streamline campaign management and scale paid media activities.
• Cultivating strong relationships with advertising partners to stay ahead of platform developments and leverage new opportunities.

To be successful in this role, you should be:

• Degree qualified in Marketing, Business, Communications, or a related field.
• Experienced in setting up and managing performance marketing campaigns from end to end, across paid search, paid social, and affiliate channels—ideally within a Retail or eCommerce environment.
• A digital marketing expert with a strong grasp of customer behaviour, acquisition strategies, and conversion optimisation.
• Highly analytical and results-driven, with the ability to interpret complex data and translate it into actionable insights.
• Proficient in tools such as Google Analytics, Tableau, and Excel (including pivot tables, VLOOKUPs, and data modelling)—and yes, we’ll test your skills!
• Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
• Adept at managing marketing budgets and forecasting ROI across channels.
• An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
• A proactive team leader with experience mentoring others while also being hands-on in delivery.
• Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.
• Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes.

Why Kogan.com?

• Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
• Your role has a lot of ownership, autonomy and little red tape. You’ll be empowered to achieve positive outcomes and your work will have a real impact
• You’ll be at the forefront of the eCommerce industry  with us and be part of a company that are the Pioneers of eCommerce in Australia
• Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
• A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!