At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job DescriptionAbout The Role
Imagine working closely with many of the world’s largest sports rights holders, brands, agencies, broadcasters, and tourism bodies to help them better understand their fans and maximise commercial success.
Nielsen Sports is a trusted adviser and partner in sports and entertainment consumer research, media evaluation, and data-driven consultancy, helping our clients worldwide to plan, optimise and measure the impact of their initiatives against business objectives. With our expansive suite of products and services, Nielsen Sports is uniquely positioned to provide data-driven insights and intelligence which help drive more effective decision-making for clients.
This role is suitable for someone who is organised, detail orientated, and who enjoys using data to analyse trends and develop insights. Candidates with up to 2-3 years experience in similar roles with media agencies are encouraged to apply. Both Sydney and Melbourne based candidates will be considered.
QualificationsRole Responsibilities
Preparing project specification documents that briefs in all requirements of the project, the stakeholders involved, delivery timelines, etc. which is then used to initiate the project.
Collect and source raw data from live sporting events and various television entertainment shows being held and broadcasted in the Australian and New Zealand markets. Data sources are collected on a recurring and frequent basis and includes television, online, print and social media. Brand logos and text mentions of brands, along with important stadia are examples of raw data sources collected from these mediums.
Collaborating and consulting with Client Service teams to understand and interpret client briefs for projects. This includes determining raw data collection methods, the different sources (media types) of data that is needed and what brands the client needs to be analysed.
Work with international teams when there is a requirement to source and/or process data from other markets such as Europe and Asia Pacific.
Validating raw data that is collected to ensure that it is relevant to the project, is clean and without any missing/extra values or unwanted data before it can be analysed.
Transforming raw data into numerical datasets which are then used for trend analyses. During the transformation stage of preparing the data, anomalies and outliers are identified and treated and the resulting datasets are re-analysed for accuracy.
Identifying and interpreting trends/patterns in processed datasets by making comparisons against historical data with the use of various data visualisation techniques.
Your day-to-day work will require you to utilise various Nielsen-owned analysis tools and apply Nielsen proprietary statistical techniques and methods to calculate media measurement metrics.
You will be required to monitor and manage processes, both internal and external, work closely with other Nielsen team members, and interact with clients.
Role Requirements
Bachelor Degree, preferably with an analytical or numerical background; Economics, Statistics, or Business, Marketing/Market research
Strong interest in the business of sports, media, events, and entertainment
Understanding of numbers and various levels of statistical analysis, with the ability to interpret and present data, both visually and verbally
Demonstrate analytical mindset, problem-solving skills, and strategic thinking
Excellent project, time management, and multi-tasking skills, with adaptability and agility to thrive under pressure within a fast-moving industry and a high-energy team
Demonstrate balance as a self-starter, working autonomously with ownership of tasks; and a team player, collaborating across divisions and markets
Full proficiency in Excel, PowerPoint, and ability to learn new software
Past experience with Q, Arianna or Landsberry & James Fusion and Tableau or PowerBI would be looked upon favourably
About The Team
Nielsen Sports works with the world's top leagues, teams and brands to deliver the most comprehensive, reliable and meaningful data analysis and insights.
The Analytics, Consulting team works directly and collaboratively with the Commercial, Client Service, and Research teams to create the solutions that drive the fast-paced and evolving sports industry.
Nielsen Sports supports a fun, flexible and adaptable workplace leveraging the global Smart Work initiative to provide associates the flexibility they need to play their role in the team.
Additional InformationPlease be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
