Social & Influencer Coordinator

WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required.

Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.  This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.

What You’ll Do:

As a Social and Influencer Coordinator for the prestigious L’Oréal Groupe, you will support the execution of impactful campaigns across L’Oréal's 32 beauty brands within divisions such as CPD, LUXE, PPD, or LDB. You will be on the ground support for the executives and managers who are leading the day-to-day communication with influencers and ensuring that we deliver best in class end to end campaign execution. You’ll work closely with your team to enhance brand presence through social media and influencer partnerships, contributing to the success and resonance of each campaign. In this role, you’ll be supporting the campaign workflow and execution, product seeding execution, reporting/PCR and your team’s efforts to meet campaign objectives and engage target audiences effectively.

Key Responsibilities:

• Campaign Strategy & Activation: Support the research, review, administrative implementation of social media and influencer strategies that align with L'Oréal’s brand objectives, contributing to increased engagement, awareness, and conversions.
• Influencer Management: Assist in identifying and coordinating with influencers and content creators to ensure authentic brand collaborations. Support the team in contract workflow, content briefs, workflow management, WIP notes/next steps and tracking campaign deliverables across each tool and document.
• Content Development: Collaborate with the team on content ideas and support the production of compelling content across social platforms, including Instagram, TikTok, and YouTube, ensuring alignment with brand identity and messaging.
• Product Seeding: support the seeding team on any cross- paid/earned tasks to support brand campaigns, new product launches, and ongoing brand initiatives across L'Oréal’s 32 beauty brands
• Social Media Management: Aid in the day-to-day management of L'Oréal’s social media accounts, ensuring content is posted on time according to the campaign calendar and monitoring influencer and creator posts. You’ll help review timings on plans and any campaign requirements, to notify your team of any changes or news from talent or the L’Oréal brands.
• Performance Analysis & Reporting: Assist the analytics team in monitoring and reporting on campaign performance using analytics tools, contributing insights to optimize future campaigns. You will help track KPIs like engagement, reach, and ROI and support the team in post-campaign reviews.
• Trend Monitoring: Stay informed on social media trends, platform updates, and emerging influencers to provide insights that help innovate L'Oréal’s social media approach.

Key Responsibilities:

             Influencer Relations & Workflow

• Assist with influencer shortlisting, vetting (ensure each influencer is vetted on Traackr), at times support in contracts, briefing and content workflow management
• Follow all L’Oréal golden rules/values match, contracting, regulations and compliance requirements
• Show an understanding of agency measurables such as cost-pers and engagement rates to qualify offers being sent to influencers
• Is prompt and punctual with all influencer / agency communications, remains aware of timelines & deadlines and works towards these
• Is attentive to the concerns or questions coming from influencers / agencies regarding live or proposed campaign work, and shows a collaborative attitude
• Able to provide considered troubleshooting options when presented with a troublesome influencer / agency on a campaign, or escalates issue within the team when required
• Be ready to support in building influencer relationships in person and attend meetups (once signed off by a Lead)
• Eventually be able to put together an influencer brief structure with no grammatical errors. Including, Do's / Don'ts, Exclusivity, Usage, Content Requirements relevant to the campaign

Analysis, Reporting & Numeracy

• Ensure all campaigns that you are working on are set up accurately in platforms and technology. Have an understanding of all platform functionalities and ensure they are being used to the fullest. Work with internal team to ensure all performance is correctly tracked and reported across tech platforms (Traackr and Power BI)
• Create accurate internal campaign updates, client performance updates and post campaign reports in a timely manner
• Show an ability to contribute towards performance analysis in PCAs with little to no grammatical errors.  This would cover campaign delivery, discuss best / worst performers and suggests considered insights and learnings
• Be able to present organic reporting & learnings to your direct lead/team
• Support and develop to pull learnings & monitor trends from social platforms, tech platforms and reporting sheets to optimise
• Work with teams to quickly pull requested data relating to cost-pers succinctly and accurately

Knowledge

• Influencer tools proficiency - Traackr will be used as the source of truth
• Understand social platforms and when it is appropriate to use each platform
• Understand different post formats within each campaign and the metrics attached to each post
• Have an awareness of trending influencers / trending post formats
• Provide adequate support across campaigns with both paid influencer activity and seeding activity
• Develop to be able to confidently suggest influencers/creators based on KPI's and objectives for the campaign

Implementation

• Develop to be able to assist with talent recommendations and content ideas with data, research and reasoning
• Support Analysts as required with reporting and post campaign reports
• Support content workflow and approvals
• Develop to understand client goals and identify the correct type of influencers to achieve this
• Be able to write influencer bios with some support alongside strong data to support their inclusion to the campaign

Attention To Detail

• To be able to act as a first round review on content before an Executive or Manager approves all content
• To confidently provide feedback on all influencer content in a structured response, comparing the content to the influencer brief do's and don'ts as well as concepts
• To recognise when content hasn't met the brief, and suggest where the influencer can make changes / improvements
• Have the ability to take on previous client feedback and apply it to all new pieces of content
• To spot mistakes in content such as hashtags / caption mistakes as well as checking all brand handles/hashtags, links have been included
• To ensure all live content has been tracked and recorded promptly and accurately in all reporting

Communication

• Excellent written and verbal communication skills
• Work with the team to provide succinct updates to the campaign lead
• Develop to be able to discuss best performing content on paid and organic and provide relevant suggestions for remaining content based on learnings
• Effectively provide updates (or notice of when it is to be expected) to the campaign lead on a daily basis
• Work in a timely manner when AE’s and AM's set deadlines
• All communication externally is grammatically and factually correct.

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