Supports loyalty marketing initiatives for the Kogan First program, including project delivery, giveaways management, stakeholder coordination, reporting, KPI monitoring, QA, auditing, and compliance. The role partners with Engineering and legal advisors on the loyalty roadmap and risk management. It suits a detail-oriented digital marketer with lifecycle marketing knowledge, strong project coordination, analytical skills, and an interest in using AI tools to improve marketing workflows and customer analysis.
Our Marketing team has a fantastic opportunity for a Marketing Specialist for Loyalty to join the team Are you detail-oriented and passionate about loyalty programs, with a knack for keeping complex projects on track? At Kogan.com, we're looking for a Marketing Specialist – Loyalty to support the delivery of marketing outcomes across our Kogan First program, spanning operations, reporting, compliance, and project management.
This role is perfect for a driven digital marketer looking to take the next step in their career, utilizing their existing foundation in lifecycle marketing to deliver high-quality work and enable an exceptional experience for our customers! This is a fantastic opportunity to bring your proven knowledge of digital campaigns to an industry-leading eCommerce retailer and truly own your development.
In this role you'll be responsible for:
- Support the scoping, briefing, delivery, and reporting of Kogan First projects, tests, and initiatives.
- Own end-to-end delivery of the Giveaways program — planning, briefing, and day-to-day maintenance — continuously refining the process for better outcomes.
- Run the weekly Giveaways WIP meeting, keeping the agenda sharp and actions clearly documented.
- Ensure cross-team alignment on giveaways projects, with clear briefs and on-time delivery.
- Deliver monthly Kogan First reporting and monitor key KPIs such as growth, retention, acquisition, and conversion.
- Perform QA testing and auditing of new FIRST processes, dashboards, and projects.
- Work with Engineering on the Kogan First roadmap and with external legal advisors to keep the program within acceptable risk levels.
To be successful in this role, you should be:
- Degree qualified in Marketing, Business, Communications, or a related field.
- Experience in a marketing, loyalty, or project coordination role, ideally within Retail or eCommerce.
- Strong project management skills, with the ability to juggle multiple initiatives and deadlines.
- Comfortable working with reporting tools such as dashboards, spreadsheets, and templated SQL reports.
- Excellent attention to detail, particularly around QA, auditing, and compliance-related tasks.
- A clear communicator, confident briefing stakeholders and running structured meetings.
- Highly analytical and ready to delve into data. You'll be working in the detail, using data to drive business decisions and make recommendations on what you find!
- Tech-savvy and AI-forward. You have an interest in or exposure to utilizing AI tools (like ChatGPT, Claude, or built-in CRM predictive tools) to help brainstorm copy, streamline workflows, or analyse customer segments faster
- Able to multitask effectively - we expect you to juggle 50 different tasks at once without dropping the ball (we're not kidding)
- Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product!
Why Kogan.com?
- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!
To apply
Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.
Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.
Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!
About Us
We’re Kogan.com, Pioneers of eCommerce in Australia.
At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!
Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.
Heads up!
Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!
All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights
Kogan.com Melbourne, Victoria, AUS Office
139 Gladstone Street, Melbourne, Victoria, Australia, 3205
Kogan.com Melbourne, Victoria, AUS Office
Melbourne, Australia
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