At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our LinkedIn & Instagram.
About the role
We’re looking for a Marketing Specialist to help us market a new way of farming throughout Australia. Marketing is core to our business and it is a vital bridge between our inspiring farmers, our groundbreaking product and our brand. This is a full-time role, and perfect if you’re looking to accelerate your marketing career and growth with one of the fastest-growing companies in New Zealand and Australia.
We’re looking for someone with the ultimate can-do attitude who is enthusiastic to help across a wide variety of activities. This role will focus on marketing Halter effectively to beef and dairy producers and rural professionals nationally.
What your day could look like
You’ll work across a range of marketing activities, and lead the logistics and organisation of Halter’s Event calendar.
Support the marketing team’s initiatives with the planning, executing, and tracking of our range of marketing activities that span events, digital, in-person, and on our website.
Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
Support the planning and execution of marketing campaigns across digital and non-digital channels, including eDMs, social media, and website content.
Analyse industry trends and competitor strategies to identify new marketing opportunities.
Create, proofread, and edit copy for various marketing channels, ensuring consistent brand tone and voice that resonates with farmers.
Assist with developing and managing content and social media marketing programs, including the website and working with designers
Evaluate and monitor campaign performance on an ongoing basis by analysing key metrics and creating comprehensive reports.
Who are we looking for
Phenomenal can-do attitude.
Enthusiasm to take on a range of responsibilities, and learn quickly.
Strong attention to detail, and a high level of organisational skills.
You have experience coordinating and running events.
A track record of delivering outcomes to their timeframes.
Evidence of thriving in a fast-paced environment with ambitious targets.
A good written and verbal communicator.
Bonus if you have experience in the agricultural sector, or if you’ve worked in Dairy Farming.
Proficient in Hubspot or similar CRM.
Full drivers license
Healthy body, healthy mind. We’re partnered with Medibank Health Insurance to support your well-being.
We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Halter entered Tasmania two years ago and has rapidly expanded to now have 20% of the state's dairy herd with Halter - a thriving customer base managed by a talented, local team. Halter recently entered Queensland and NSW, and now has a growing team and customer base across both states.
In Victoria and South Australia, Halter is preparing to launch operations following recent regulatory approval for virtual fencing. In Western Australia, Halter does not yet have customers. In these states there is a groundswell of demand for Halter across thousands of farmers. In Australia, virtual fencing is regulated by individual states' animal welfare legislation. Until recently, several states had legislation that did not permit farmers to use high-quality virtual fencing technology. With NSW parliament's announcement regulating virtual fencing, and Victoria and South Australia following suit, these barriers are now lifting.
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Why our team loves working at Halter:Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.
This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"
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