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External Job Title: Marketing Specialist, ABM
Reports to: Director, Pacific Market, Asia Pacific
Region & Area: APAC/ Pacific
Job Purpose
As the Regional ABM Marketer in Pacific, you will be the architect and champion of high-impact, account-based marketing strategies across the market. Reporting to the Growth Marketing Leader, you’ll drive targeted programmes that deepen relationships, accelerate cross-sell and unlock new value within our existing customer base. You’ll blend strategic thinking with hands-on execution—partnering closely with Customer Success, Adoption and Training teams to deliver personalised experiences that drive adoption, engagement and growth.
This is a pivotal role where you will shape how we engage our most important accounts—designing and delivering ABM campaigns, orchestrating customer webinars, supporting product-launch programmes and serving as the regional marketing interface for flagship events like AVEVA World and AVEVA Days. You’ll thrive in a culture that values innovation, collaboration and measurable impact—where your work directly fuels customer success and business growth.
You’ll be empowered with world-class tools, cross-functional teams and the autonomy to pilot new approaches that drive tangible value.
Principal Accountabilities
Design, execute and optimise Pacific ABM programmes focused on cross-sell, upsell and expansion within existing accounts—leveraging data, insights and strong collaboration with Sales, Customer Success and Adoption teams.
Partner with Customer Success Managers, Adoption and Training teams to identify high-value account opportunities, co-create account plans and deliver tailored marketing initiatives that drive product adoption, customer value and lifetime value.
Lead the regional customer webinar programme—owning strategy, content, promotion and measurement to engage users, showcase value, educate and support retention/expansion motions.
Support cross-sell and product-led growth initiatives, including new product/feature launches—crafting targeted campaigns and enablement materials that speak directly to key accounts and their business outcomes.
Serve as the marketing interface for major events (e.g., AVEVA World, AVEVA Days), collaborating with event, field and user-community teams to amplify customer engagement, advocacy and account expansion.
Measure and report on ABM programme performance—defining KPIs (pipeline, expansion revenue, account engagement), tracking account progression, diagnosing trends and driving continuous improvement through data-driven insights.
Localise global ABM best practices and assets to ensure regional relevance, whilst maintaining alignment with the global framework and standard
Champion a culture of collaboration, experimentation and learning—sharing account insights, piloting new approaches (1:1, 1:few, 1:many), and scaling what works regionally.
Important Working Relationships
Pacific Regional Marketing Director
ABM COE Team Leader APAC
Peers in Regional ABM Teams
Customer Success Managers
Adoption and Training Teams
Regional Sales / Account Management Teams
Event and Regional Marketing Teams
Portfolio and Industry Marketing
External Agencies and Partners
Knowledge, Skills & Experience Required
Bachelor’s degree in marketing, Business or a related field; Master’s degree is a plus.
2+ years of experience in B2B marketing, with a strong focus on account-based marketing, customer marketing or demand generation— ideally in a global/regional matrix environment.
Proven success designing and executing ABM programmes that drive significant cross-sell, upsell and customer expansion results.
Strong understanding of the customer lifecycle, account planning, segmentation and multi-channel touchpoint orchestration (digital, events, direct, partner).
Experience managing customer-facing programmes such as webinars, user communities or key-account events.
Excellent project-management skills—able to prioritise and manage multiple initiatives concurrently in a fast-paced environment.
Data-driven mindset: comfortable defining account-level KPIs, analysing results, iterating strategies and optimising campaigns for impact.
Outstanding communication and stakeholder-management skills—able to influence, align and inspire across functions, geographies and levels.
Experience supporting product launches and working closely with product marketing is highly desirable.
Familiarity with ABM tools/platforms, CRM and marketing-automation technologies.
Experience in one or more of the region’s core industries is a strong advantage.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: https://www.aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.
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