About the Role
The Field Marketing Manager sits in the Home Lending Marketing Team that drives towards Bankwest’s goal of achieving 500 home loan applications per day. The team is responsible for brand fame that attracts our target customers and ambitious mortgage Brokers through best-in-class marketing planning and execution.
The role requires someone who understands B2B marketing category, has a proven track record delivering an effective field marketing program.
- Support the development and implementation of field marketing initiatives aligned within the mortgage broker channel.
- Manage end to end delivery of partnerships, sponsorships, events and campaigns, working closely with internal stakeholders and external partners. Includes contract negotiation through to in market activity delivery.
- Deliver acquisition and engagement activity in‑market, supporting proposition development and execution.
- Build and maintain strong relationships with broker partners and third‑party stakeholders to maximise the impact of marketing initiatives.
- Support reporting on marketing performance and contribution to business outcomes, leveraging dashboards and performance insights.
- Work collaboratively across product, customer experience, operations, planning, brand, compliance and insights teams to ensure organisational alignment, minimise risk and optimise effectiveness.
- Manage budgets associated with field marketing and sponsorship delivery.
Skills and experience you’ll need
- Curiosity with a passion for finding better ways of working and a strong growth mindset.
- Experience working closely with sales teams to design and deliver marketing initiatives that support pipeline growth, acquisition and relationship development.
- Experience delivering end-to-end marketing initiatives, including campaigns, events and partnerships across online and offline channels.
- Contract negotiations with external stakeholders.
- Ability to analyse marketing performance, problem solve and optimise activity using channel insights and performance data.
- Strong stakeholder and supplier management skills, with confidence working across multiple teams and priorities.
- Commercial acumen with the ability to connect marketing activity to tangible business outcomes.
- Strong attention to detail, project management capability and written and verbal communication skills (Microsoft Word, PowerPoint, Excel; Figma desirable).
- Minimum 5 years’ experience in marketing, sponsorships, events or field marketing roles.
- Tertiary marketing qualifications or equivalent experience.
- Experience in B2B, channel marketing, field marketing or relationship led environments is desirable.
- Financial services or highly regulated industry experience is desirable but not essential.
A bit about us
We're on a mission to become Australia's favourite digital bank. It's a big ambition that places the focus solely on our customers, as we deliver innovative, useful and uncomplicated banking.
And we know we've got what it takes. It’s no secret that our weapon is our people, who foster a culture of bold ideas, curiosity and desire for change.
In turn, colleagues benefit from flexible work arrangements, unique career opportunities and a workplace where everyone feels valued and empowered. We prioritise diversity and equality, because we know that a safe and inclusive work environment is vital for doing great work.
We say our culture is “Made by Us”. And we’re really proud of that.
The benefits
- Flexible working so that you can balance life in a way that works for you.
- The resources you need to grow your career and develop to your full potential.
- Annual volunteer leave so that you can give back to the causes close to your heart.
- A range of work perks across financial, lifestyle and general wellbeing initiatives.
- Meaningful recognition that rewards great work with great rewards.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.
