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SEEK (seek.com)

Marketing Manager, Campaigns

Posted 4 Days Ago
Be an Early Applicant
Victoria
Mid level
Victoria
Mid level
The Marketing Manager - Campaigns leads campaign planning and execution for SEEK, managing integrated campaigns across various media channels, collaborating with teams, and optimizing campaign performance to meet business KPIs.
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Company Description

About SEEK

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation.

Life at SEEK

SEEK’s purpose is at the centre of everything we do. Our SEEK, which defines the way we work, is all about what makes us unique and a little bit different. Passion, Team, Delivery and Future are our principles that drive innovation and creativity. SEEK strives to support employee wellbeing by providing an amazing experience at work which led us to being named AFR BOSS Top 10 Best Places to Work in Technology (2021-2024). We are proud to work in an environment that's inclusive where everyone's unique ideas, experiences and perspectives are valued.

Our award-winning head office in Cremorne (just a 4 min walk from Richmond station) provides an exceptional space to collaborate with colleagues. The building provides sweeping views of the city, a games area, sit and stand desks at every workstation, modern end-of-trip facilities and Thursday night drinks which gives our people an opportunity to connect in a social setting.

Job Description

The Marketing Manager – Campaigns sits within the ANZ Country Marketing team. It reports directly to the Senior Marketing Manager - Integrated Campaigns and is experienced in building highly engaging and integrated campaigns that connects with our customers and align and support the country plans for SEEK. The primary focus of the role is to own and lead the through the line campaign activity for all marketplace campaigns across AU and NZ.

  • Responsible for owning and leading the campaign planning process for all campaigns that have been identified on the communications roadmap in order to deliver on the country plans for both AU and NZ and ultimately deliver to SEEK’s brand vision
  • Lead campaign activity from briefing, creative strategy and development, media strategy & buying and implementation through to performance and continuous optimalisation
  • Lead cross-functional teams to develop integrated campaigns across paid, owned and earned channels.  Collaborate with country leads, customer teams and channel experts to ensure the creative strategy/idea is aligned during implementation
  • Develop campaign planning processes that deliver timely, effective campaigns to market. Take into account working with a team of internal experts, as well as numerous agency partners
  • Interpret media plans and lead agencies through creative development with clear, on-brief feedback
  • Maintain expert knowledge of media landscape innovation and optimise campaign performance to deliver on business KPIs
  • Manage campaign budgets with accurate forecasting and reconciliation to finance
  • Provide day-to-day agency management and input into review processes to drive engaging, effective campaigns

Qualifications

  • Extensive consumer or marketing campaign experience
  • Marketing campaign management experience including:
    • Integrated planning
    • Creative development for integrated campaigns
    • Media strategy, management and implementation
    • Understanding of paid, owned and earned channels
    • Proven creative thinking and execution of effective communications
    • Insightful measurement across media & creative
  • Media strategy, management and implementation expertise across paid, owned and earned channels 
  • Experience managing large budgets and agency partnerships (creative and media agencies)
  • Strong analytical skills with ability to measure campaign performance and generate insights
  • Excellent stakeholder management and communication skills across senior and cross-department teams

Additional Information

At SEEK we offer:

  • Annual Performance Bonus Plan
  • Support of flexible working, including a mix of office and work from home days depending on your role.
  • Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
  • Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
  • The opportunity to work from anywhere for up to 4 weeks per financial year
  • Frequent events including sports days, annual Christmas party, hackathon, and trivia
  • Free kick-start breakfast every morning and fresh fruit available all day in our offices
  • Casual dress – every day

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

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