IFS is a billion-dollar revenue company with 7000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.
At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
Job DescriptionIn this role the Marketing Manager is responsible for developing and executing integrated marketing programmes that drive pipeline growth, brand awareness, and customer engagement across ANZ. Working closely with Sales and cross-functional stakeholders, the role leads local go-to-market marketing activity across demand generation, campaigns, events, digital channels, and partner marketing. The role is also responsible for tracking, analysing, and reporting on performance to ensure activity delivers measurable business outcomes.
Key Responsibilities:
- Develop and execute the annual marketing plan, aligned to the market unit’s ‘go-to-market’ goals and objectives.
- Lead demand generation activities to drive pipeline growth, including lead capture, nurturing, and conversion.
- Plan and deliver integrated campaigns across physical and virtual events, digital, social, search, partner channels and media.
- Manage the local marketing budget; track spend, manage forecasts, and ensure efficient return on investment.
- Collaborate with Sales to support go-to-market programmes and account-based marketing initiatives.
- Oversee relationships with external agencies and vendors (creative, PR, media, events, research); manage briefs, deliverables, and performance.
- Own marketing performance reporting (weekly/monthly/quarterly): campaign results, funnel metrics, and insights to guide optimisation.
- Conduct market and competitor analysis; stay current on local industry and regulatory trends impacting marketing activity.
- 9+ years’ experience in marketing roles, with demonstrated end-to-end campaign management in the Australian market.
- Proven experience delivering measurable growth outcomes (pipeline/revenue, acquisition, retention, brand metrics).
- Demonstrated experience managing multiple concurrent marketing initiatives, with strong prioritisation and delivery discipline.
- Proven experience delivering large onsite events.
- Hands-on experience with digital channels (paid search/social, SEO, email marketing, marketing automation) and analytics.
- Experience managing budgets and working with external agencies and vendors.
- Strong stakeholder management experience partnering with Sales and cross-functional teams.
Skills & Competencies
- Excellent written and verbal communication skills, with the ability to convey ideas clearly and professionally to a range of stakeholders.
- Strong analytical skills with the ability to interpret data, draw insights, and optimise performance.
- Creative problem-solving and audience-centric mindset.
- Collaborative leadership style; ability to influence without authority.
- High attention to detail and strong governance orientation (approvals, brand, compliance).
Additional Information
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