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The Marketing Manager will lead marketing efforts in Australia, including content generation, customer engagement, project management, and collaboration with teams to drive brand awareness and commercial success.
About the role
We are searching for a driven, capable Marketing Manager to take on Halter’s marketing in Australia. This is a hands-on, high impact role for someone who loves to problem solve, can think with both creativity and data, and will never shy away from a challenge. This is a rare opportunity to be Halter’s first on the ground marketing hire in Australia, as we begin to scale more across the country.
Roles like this don’t come along often - we are a high growth company, with big ambitions and the people and product to match. Best of all, Halter is a true challenger brand - we tell stories, run campaigns and experiments that shake up the status quo. We’re not afraid to do things differently to make a real impact in the industry. Sound like a bit of you?
As our first marketing hire for Australia, you’ll be passionate about the customer voice, motivated by getting out on farm with customer teams and customers, and feel comfortable diving into all elements of marketing. You’ll find yourself moving between organising events and merchandise, working with creative teams to generate content, researching customer personas and editing the website. You’ll work closely with our global marketing hub (based in New Zealand) as well as the customer teams in Australia and the wider marketing team (spread across New Zealand and the United States). You’ll be a self-starter, comfortable working in ambiguity and ready to grasp the growth that comes with being first on the ground. Finally, our customers are spread across Australia, so this role will require travel time to time, to ensure you are connecting with customers and generating content on the ground.
Aside from driving commercial success, you will be making a real-world impact, giving Australian beef and dairy farmers the chance to make their businesses more productive and sustainable.
Who we are looking for
- Commercially minded - You’ll know the different levers marketing can pull to directly drive commercial outcomes
- Experience running marketing projects including events and campaigns (print and digital)
- Experience generating content - both yourself and with an agency or creative team. This might include videos for social media or YouTube, performance marketing assets, email copy, case studies, and more
- A strong understanding of the marketing funnel; and how you can contribute to success at different levels in the funnel
- Experience managing and editing website content
- A wide working knowledge of our systems: Salesforce, Hubspot, Webflow, Google Suite, Meta Ads etc
- Embrace rapid growth & curiosity: We believe that trying new methods and approaches leads to innovation, and innovation keeps us on the leading edge
- Ideas generator - You love the idea of crafting compelling stories that connect with farmers and bring our brand to life. You know how to engage an audience and make complex ideas relatable.
Nice to have
- Experience in a startup, high-growth company, or new venture environment.
- Background in agriculture or SaaS.
What your day could look like
- Content leadership: Work with the wider marketing team to ensure relevant content is created and shared for the Australian market. This may include getting onto farm and creating the content, working with external creatives, and providing direction to others in the marketing team on content requirements.
- Customer engagement: Visit farms to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging.
- Website management: With support from the global team, you will be responsible for keeping our Australian website in line with brand and market needs, updated to communicate the strongest value propositions, and performing well.
- Project Management: You will lead the delivery of projects that activate our brand in Australia, including events, print media and strategic partnerships.
- Collaborating: Work cross-functionally with sales, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry.
- Other responsibilities, as required, from time to time.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- Healthy body, healthy mind. We’re partnered with Medibank Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Top Skills
Google Suite
Hubspot
Meta Ads
Salesforce
Webflow
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