Digital Marketing Analyst

Your role

At Allens, our business teams are also specialists in their field, using their unique knowledge and expertise to solve critical client and business challenges.

You'll be a part of our Marketing and Client Services team, ideally based in Melbourne or Sydney, and help drive smarter engagement, digital delivery, and marketing effectiveness across the firm.

In this hands-on role, you’ll work across several key areas to ensure our marketing data is accurate, accessible, and meaningful, and supports our go-to-market strategy. Your work will empower stakeholders to make informed, data-led decisions and build trust in our marketing data ecosystem.

As a Digital Marketing Analyst, your responsibilities will include:
 

Analytics and reporting:

• Support reporting across platforms such as InterAction (CRM), Marketo (email marketing), Power BI (reporting dashboard), and GA4 (website analytics). Help stakeholders explore engagement trends, inform targeting, and surface insights aligned with their goals.

• Demonstrate experience using marketing technologies such as CRMs (e.g. InterAction), marketing automation/email platforms (e.g. Marketo), website CMS, and/or Google Analytics.

• Leverage AI to analyse and interpret marketing data, driving innovative solutions and informed decision-making.
   

Digital delivery:

• Assist with building website content, reporting on content performance, and conducting behavioural analytics and UX observations.
   

Data management and governance:

• Contribute to data quality processes, segmentation and tagging, and support testing and refinement of data pipelines across systems.
   

Strategic analysis and continuous improvement:

• Stay up to date with marketing analytics trends and explore opportunities to enhance reporting tools, data integration, and automation.
   

What does a typical week look like:

• Support analysis of a recent email marketing campaign, reporting on key engagement metrics such as open rate, click-through rate, and website traffic, ensuring insights are actionable for future content and segmentation strategies.

• Collaborate with the engagement reporting project team to drive continuous improvement of analytics features, focusing on marketing-relevant data and user experience.

• Present to the business development team on leveraging existing reporting templates in our CRM tool, InterAction, to measure and communicate client engagement outcomes, with a focus on marketing context and business impact.

• Partner with the IT team and other relevant stakeholders to map, test, and implement a new data field in InterAction, supporting data quality and marketing analytics needs.

• Assist the campaigns team in publishing thought leadership content on the Allens website.

• Attend an external webinar on AI for data analysis, summarising key takeaways and sharing actionable insights with internal stakeholders to foster a culture of continuous learning and innovation.

• Contribute valuable updates to our marketing technology systems and processes documentation on Confluence and ensure it is accessible to the wider team.
   

This is a permanent, full-time opportunity. Hybrid working (60% in the office) is how we work however flexibility matters at Allens, so if you are seeking hybrid working or are looking for flexibility in your work, we would be happy to discuss what arrangements would work best for you.

About you

You will have:

• Experience in analytics, digital marketing, reporting or data coordination within marketing contexts is essential, such as campaign performance, client insights and engagement, and/or digital channel optimisation.

• Curiosity and analytical skills — proactively explores data, asks thoughtful questions and use AI to connect dots across systems to uncover meaningful insights and paint the full picture.

• Attention to detail — produces accurate work, spots data anomalies, and maintains quality in reports, dashboards, and documentation.

• Strong communication skills — able to clearly explain data-driven insights, not just numbers, to non-technical audiences and tailor messages for different stakeholder groups.

• Adaptability and self-direction — comfortable learning new tools and adjusting to evolving business priorities, platforms, and reporting needs.

Your development

In joining Allens, you will receive unparalleled learning and development opportunities. You will be challenged, supported and guided as you learn and develop, and will be encouraged to grow. We foster greatness, and will coach and support you to meet your goals and aspirations.

Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development. Our international alliance with Linklaters means we are able to support secondments all over the world.

Our perks

Our benefits include:

• Financial: market competitive fixed remuneration, employee recruitment referral program, discounts at hundreds of suppliers including retail outlets, health and travel insurance, charity matched funding program.

• Health and wellbeing: fully subsidised gym memberships, annual flu vaccinations, skin checks, in-house snacks and catered meals, subsidised sporting and social activities, Employee Assistance Program including confidential counselling, wellbeing coaching and financial coaching for employees and their families.

• Flexibility: hybrid and flexible working arrangements to support you in your work and life commitments and passions, equipment to support working from home.

• Leave: ability to purchase additional annual leave, access to an enhanced, inclusive and flexible parental leave policy – 26 weeks paid parental leave with no minimum service for permanent employees and high quality executive coaching to support the transition.

• Recognition: team based recognition including social activities and contribution based recognition activities, and annual Allens Values Awards to nominate and recognise the incredible contributions of our people.

Allens is also proud to invest in our communities, giving you the opportunity to make a difference through our work on reconciliation, the environment and other social justice issues as well as our workplace giving and volunteering programs.

How to apply?

We'd love to hear from you so please click "apply now"! If you would like to find out more, please visit "This is Allens" or listen to our Allens Confidential podcast  to hear real stories from real people about life at Allens.

At Allens, our culture is made up of unique backgrounds and varying life experiences. We celebrate our people's differences across gender and gender identity, sexual orientation, age, ability, cultural backgrounds, First Nations communities, and family and caring arrangements. If you require adjustments to fully participate in our application process, please contact us at [email protected]. We encourage applicants from all backgrounds, so if you're excited about this role but your past experience doesn't align, please express your interest by emailing us at [email protected]. The right role for you might be just around the corner!