This is a remote position.
KEY RESPONSIBILITIES:
· Work with graphic designers to brief and approve venue artworks and collateral in line with brand
· Organise print collateral assets for print advertising and in-venue marketing and signage
· Assist with ensuring venue marketing collateral is on brand and up-to-date
· Design artworks and create venue templates in Canva as required
DIGITAL MARKETING & ADVERTISING
· Content creation:
o Coordinate photo and video shoots including writing runsheets and ideating moodboards
o Coordinate bookings and briefs for event content creation
o Edit original content for digital channels (photo and video), staying on top of trends and ensuring we are consistently innovating, monitoring engagements and adapting plans accordingly.
· Websites:
o Execute website updates, building new web pages for activities and campaigns
o Copywriting for websites including blog writing as required
· Execute EDMs as required including segmenting audiences, running creative tests and adapting the strategy
· Executive venue app updates and push notifications
· Social Media:
o Assist Group Marketing Executive in managing social media schedules and strategy, in line with brand and content pillars
o Work on brand storytelling plans in advance
o Write on-brand captions for social media and schedule posts
o Oversee social media implementation in line with brand and tone of voice and provide feedback as required
o Execute meta ads
o Community management
o Proactively communicate and identify opportunities relating to social media trends and conduct regular competitor analysis
ACTIVATIONS & EVENT MARKETING
· Execute marketing campaigns for upcoming activations, events, or promotional tactics.
· Coordinate in-venue brand activations as required
· Coordinate theming of key calendar events and activations
CUSTOMER LOYALTY
· Execution of membership and loyalty plans – setting up websites, marketing and promotion initiatives
· Assist with ideation and execution of customer loyalty plans and marketing automations
