Marketing Automation Specialist

Company Description

Are you ready to be a big part of something big? 

At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Not something you’d expect from one of the country’s biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle – Office, Hybrid or Anywhere. 

Please note we are open to applicants based in Adelaide, Brisbane, Melbourne and Sydney. 

What’s on offer: 

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

Job Description

What you’ll do

We’re looking for a talented Marketing Automation Specialist to be a core member of the Marketing Automation team at carsales. If you are passionate about using data and technology to create meaningful customer experiences, then this is the role for you.

You will be a hands-on technical expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes. You will have a good understanding of marketing automation across various channels, such as email, push notifications, and in-app messaging plus advanced experience with marketing automation platforms. 

This role is a great opportunity for a marketing automation wiz to join a team of experts and craft digital experiences that resonate with customers and drive results.

• Design and implement sophisticated personalised marketing automation journeys that drive engagement and conversions across email, push, in-app message, and web channels.
• Use data and insights to identify opportunities for growth and take ownership to source data, build audiences, triggers and messages across all channels.
• Apply a test-and-learn (A/B testing) approach to journeys and campaigns that continuously drive performance and optimisation.
• Work with SMEs across other media channels to build collaborative, cross-channel customer journeys.
• Collaborate with data teams to integrate and maintain data flows into marketing automation platforms, ensuring accurate and timely data synchronisation.
• Analyse marketing automation performance and journeys, report on results regularly. Share learnings with the wider business, and uncover meaningful insights from campaign data to guide optimisation and further opportunities. 
• Understand and share expertise to participate in the innovation, development and implementation of new marketing automation features, system integration and ongoing development.
• Collaborate with other departments, such as brand, product marketing, and content to identify opportunities and drive continual optimisations.
• Continuously monitor industry best practices, emerging trends, and innovative technologies in marketing automation and customer lifecycle management. Implement innovative approaches to enhance customer experience and drive business results. 

Qualifications

What we are looking for?

• Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
• Advanced experience in marketing automation platforms (Salesforce Marketing Cloud or Braze etc)
• Advanced understanding of audience data and using SQL in development of audience segmentation and data processes. Experience with using SQL/SSJS and APIs to ingest data into marketing automation platforms is a plus.
• Experience in development utilising HTML, CSS and AMPScript
• Experience reporting on marketing automation performance (experience with Google Analytics a plus)
• Proven experience developing digital customer experiences that drive engagement and profitability.
• Commercial acumen and experience connecting marketing activities to revenue outcomes.
• Great attention to detail with developed analytical, conceptual, and problem-solving skills.
• Proven stakeholder management across both business and technical stakeholders.
• Demonstrated ability to manage both sophisticated journeys as well as tactical campaigns
• Any experience with CDPs will be favourable.

Additional Information

A few other things we want to let you know about... 

carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you need some adjustments to be at your best, let us know how we can provide you with additional support. 

We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 

We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 

Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big.