Marketing Automation Specialist (Salesforce Marketing Cloud)

• Melbourne or Brisbane based   

• Experience Hybrid working arrangements in a flexible environment 

• 12 month fixed-term contract   

We're REA 

REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. 
  
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

Where the team fits in 

The Marketing Automation Specialist sits within the Marketing Automation and Enablement team – which is a part of the broader Audience & Marketing team.  

The Marketing Automation and Enablement team is focused on creating the capability to enable best practice personalisation of experiences for consumers and customers enterprise-wide, through the development of people, processes and martech. 

We operate as a Centre of Excellence, providing operational and technical best-practice guidance and assistance to marketing teams and other group brands using martech platforms like Braze, SFMC HubSpot, or others, as required by the business. 

This role will support the enablement and delivery of customer lifecycle marketing programs in Salesforce Marketing Cloud for the purpose of driving awareness of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development/execution.  

The core areas the Marketing Automation Specialist will operate in are:  

• Campaign use-case enablement  

• Marketing data management (in-platform)  

• Platform management  

• Campaign management  

• Campaign documentation  

Values we live by   

How we do our work is equally important as what we do. You'll feel it as soon as you join the REA family, our values are role modelled by our leaders, lived by our people and felt by our customers, consumers and communities. We are looking for someone who can:  

• Re-imagine it  

• Own it  

• Do it with heart  

• Inspire it  

• Do it as one team  

• Keep it real  

We encourage our people to find ways to deliberately practice these values in how you show up and how you go about what you do every day.  

What the role is all about 

The Marketing Automation Specialist (SFMC) supports REA’s success in the following ways: 

Campaign management and builds: 

• Work with the Lifecycle Marketing team and broader Marketing Automation Enablement team to define and refine business requirements for complex campaign and personalisation use cases across all customer products and lines of business  

• Build and development of sophisticated and personalised marketing campaigns and programs 

• Configure and customise Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Web Studio) as per marketing campaign requirements.  

• Development of thorough QA test plans and effective bug/issue resolution 

• Maintenance and optimisation of programs and journeys to ensure optimal performance   

Data management:  

• Working with Campaign Managers, Specialists and the Audience & Insights team to refine new data or integration requirements  

• List management and maintenance  

Reporting:  

• Support with enabling business reporting solutions  

• Monitoring channel health and message volumes   

Operational excellence:  

• Participate in sprint planning and support with delivery management in Jira 

• Identify, optimise and develop efficiencies in operational ways of working - support the development of new frameworks, guidelines or process improvements  

• Maintain thorough documentation practices for all areas of work - ensure technical and campaign documentation is discoverable/accessible for key stakeholders.  

Solution design:  

• Provide support to Marketing Automation, Product, Data and Tech stakeholders to ensure we implement marketing and automation best practices  

Platform management:  

• Email & SMS deliverability management and maintenance  

• Spam and privacy compliance  

• Support with platform software updates and business system health reviews  

• Manage user account creation and deletion requests  

Who we’re looking for 

• Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.  

• Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys. 

• Experienced and confident in SFMC or Braze (or another omni-channel platform) where you have been the go-to for anything technical. 

• Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc 

• Proven experience with all Marketing Cloud Studios, incl. Email Studio, Automation Studio, Journey Builder, Contact Builder, MobileStudio & WebStudio.  

• Proficiency in AMPscript, SQL, data architecture and data management is essential (Marketing Cloud Consultant and Developer Certification is highly desirable).  

• Experienced in CRM integrations and implementation projects for Salesforce Marketing Cloud, e.g. integration between Marketing Cloud and Sales Cloud.  

• Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues 

• Someone who is confident managing multiple priorities and effective at communicating out to stakeholders to manage expectations. 

• Forward thinking mindset – always thinking of the bigger picture and factoring in how decisions made today will impact longer term ways of working. 

• Willing to question or challenge when you can see a better way of doing things! Always looking to continuously improve 

• Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally. 

• Passionate about all things martech; a willingness to learn and embrace new challenges. 

• Work productively in a fast paced and agile environment  

• Wants to work in a super engaged team that is committed to doing great work, without taking themselves too seriously